We’ve come to the end of a cycle in AdTech, where past technologies will give way to privacy-compliant solutions. Data protection laws, such as GDPR and CCPA, are creating numerous challenges. However, while some AdTech and MarTech players left the European marketplace in reaction to GDPR, many remained, and this hasn’t stunted the speed at which AdTech and MarTech are advancing.
Tomorrow’s challenge is the ability for brands to move agilely across a complex AdTech and MarTech landscape, outmanoeuvre their competitors and offer hyper-personalized experiences, all wrapped with data security and privacy compliance to win over customers.
Download our guide and get up to speed with the future of machine learning-led marketing – plus learn the 8 steps you need to get there.