Interview with Jessica Wegner, VP New Business & Retail Media at DOUGLAS and Zeotap VP Sales, Stefan Blumenthal
Embark on an enlightening journey into the realm of Retail Media strategy revolution with Jessica Wegner, VP New Business & Retail Media at DOUGLAS, and our VP Sales, Stefan Blumenthal. In this captivating conversation, discover how DOUGLAS set out to transform its Retail Media strategy by harnessing the power of first-party data both on-site and off-site.
Delve into the intricacies of DOUGLAS’s Retail Media strategy, gaining invaluable insights into the pivotal role of a Customer Data Platform (CDP) in driving success. Uncover the teams within DOUGLAS leveraging Zeotap CDP to unlock new levels of efficiency and effectiveness in their marketing initiatives.
Gain deeper understanding as Jessica and Stefan explore the reasons behind DOUGLAS’s decision to implement a CDP into their Retail Media strategy, and how it aligns with their overarching goals. From creating comprehensive 360-brand activations to internationalizing and exploring new secure channels, discover how DOUGLAS aims to establish a robust data and Adtech architecture to stay ahead in the competitive landscape.
Furthermore, learn about DOUGLAS’s strategic shift from a Data Management Platform (DMP) to a CDP, ensuring enhanced targeting quality in a Third-party cookieless future. This insightful conversation offers a comprehensive exploration of Retail Media and the indispensable role of a CDP in driving success in today’s digital age.
Ready to dive deeper into Retail Media and the transformative power of CDPs?
