Zeotap CDP: The Best Adobe CDP Alternative

Easy integration, marketer-friendly design, and instant value without complex setups or hidden costs

✅ Positive business results in just 2 months
✅ Personalised customer experiences
✅ Built for marketers, not just data scientists

 

60+ International Clients Trust Zeotap CDP

Side-by-Side: Zeotap CDP vs. Adobe

Zeotap CDP and Adobe’s CDP platform take different approaches to managing customer data.

Zeotap CDP is a best-of-breed (BoB) solution designed for marketers and businesses seeking agile, data-driven strategies with fast implementation and user-friendly interfaces, making it ideal for rapid time-to-value.

Adobe is a best-of-suite (BoS) CDP ideal for organisations already embedded in the Adobe ecosystem and that can navigate longer, more complex configurations.

Zeotap CDP vs. Adobe: In-Depth Feature Comparison

What are the feature-by-feature differences between Zeotap CDP and Adobe?

Zeotap CDP Adobe
Time-to-value 8 weeks Up to 15 months
Multiple ID strategies
Self-serve for marketers
Enterprise-ready
360° customer view
Predictive AI

Why Choose Zeotap CDP Over Adobe

Faster Time-to-Value

Zeotap CDP’s rapid implementation means you start seeing results in 2-3 months, compared to Adobe’s lengthy deployment.

 

Privacy-centric Approach

Made in Germany, Zeotap CDP prioritises privacy, meets strict European data standards, and ensures user trust in a privacy-first era.

 

Real-Time Performance 

Zeotap CDP provides true real-time data processing and activation, a critical feature Adobe struggles to match.

 

Greater Flexibility 

Seamless integration with a wide range of third-party systems and broader data ingestion capabilities allow for a more adaptable and scalable solution.

 

Advanced Identity Resolution 

Zeotap creates detailed customer profiles using advanced identity stitching, including cookieless ID, to make campaigns more targeted and personalised.

Turn Your Customer Data into a Competitive Advantage

Key Differences Between Zeotap CDP & Adobe

Key Differences Between Zeotap CDP & Adobe

Implementation Speed

Zeotap CDP offers a much faster implementation (2-3 months) versus Adobe’s extended timeline (9-18 months).

Integration Scope

Zeotap CDP’s broad OOTB integrations across Martech vendors outshine Adobe’s limited, suite-focused integrations.

ID Stitching & Real-Time Use

Zeotap CDP’s advanced ID stitching and real-time capabilities provide a competitive edge over Adobe’s delayed and less precise processes.

Success stories and quotes

Success Stories: Positive Business Outcomes Driven by Zeotap CDP

Virgin Media O2 and Zeotap CDp

Virgin Media O2 saves £1M by suppressing their existing customers from paid media, using Zeotap CDP

Breuninger and Zeotap CDP
Breuninger improved their marketing efficiency and revenue by increasing Avg. Basket Value up to 46%, using Zeotap CDP
Carrefour Logo

Carrefour transforms data strategy, optimises marketing efforts, and drives growth with Zeotap CDP

FAQ: Zeotap CDP or Adobe?

Zeotap CDP’s streamlined onboarding and configuration processes are designed to be marketer-friendly, achieving go-live in just 2-3 months, compared to Adobe’s complex, multi-license setup requiring 9-18 months.

Adobe’s CDP is a fragmented solution that requires purchasing, integrating, and managing multiple licenses, which leads to high costs, complex deployment, and extended implementation times. In contrast, Zeotap CDP offers a streamlined, all-in-one platform that simplifies deployment, reduces costs, and accelerates time-to-value, making it a more efficient and cost-effective choice.
Yes, Zeotap CDP offers hundreds of OOTB integrations across various Martech platforms, ensuring seamless compatibility and broader flexibility compared to Adobe’s limited integration scope.
Real-time data processing enables immediate insights and actions, crucial for personalised marketing. Zeotap CDP supports real-time activation, whereas Adobe experiences delays of 3-4 hours, limiting its effectiveness in dynamic environments.

See Why Zeotap CDP is the Better Choice vs. Adobe

Learn more about how Zeotap CDP can help unlock the full potential of your marketing data, including how to: 

  • Quickly integrate & deploy a CDP without code
  • Boost ROI through targeted, personalised campaigns
  • Prepare for a cookieless, privacy-first future