Zeotap CDP: The Best Adobe CDP Alternative

Easy integration, marketer-friendly design, and instant value without complex setups or hidden costs

✅ Positive business results in just 2 months
✅ Personalised customer experiences
✅ Built for marketers, not just data scientists

60+ International Clients Trust Zeotap CDP

Side-by-Side: Zeotap CDP vs. Adobe

Zeotap CDP and Adobe’s CDP platform take different approaches to managing customer data.

Zeotap CDP is a best-of-breed (BoB) solution designed for marketers and businesses seeking agile, data-driven strategies with fast implementation and user-friendly interfaces, making it ideal for rapid time-to-value.

Adobe is a best-of-suite (BoS) CDP ideal for organisations already embedded in the Adobe ecosystem and that can navigate longer, more complex configurations.

Zeotap CDP vs. Adobe: In-Depth Feature Comparison

What are the feature-by-feature differences between Zeotap CDP and Adobe?

	Zeotap CDP	Adobe
Time-to-value	8 weeks	Up to 15 months
Multiple ID strategies	✅	❌
Self-serve for marketers	✅	❌
Enterprise-ready	✅	✅
360° customer view	✅	✅
Predictive AI	✅	❌

Why Choose Zeotap CDP Over Adobe

Faster Time-to-Value

Zeotap CDP’s rapid implementation means you start seeing results in 2-3 months, compared to Adobe’s lengthy deployment.

Privacy-centric Approach

Made in Germany, Zeotap CDP prioritises privacy, meets strict European data standards, and ensures user trust in a privacy-first era.

Real-Time Performance

Zeotap CDP provides true real-time data processing and activation, a critical feature Adobe struggles to match.

Greater Flexibility

Seamless integration with a wide range of third-party systems and broader data ingestion capabilities allow for a more adaptable and scalable solution.

Advanced Identity Resolution

Zeotap creates detailed customer profiles using advanced identity stitching, including cookieless ID, to make campaigns more targeted and personalised.

Turn Your Customer Data into a Competitive Advantage

Key Differences Between Zeotap CDP & Adobe

Success stories and quotes

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

Success Stories: Positive Business Outcomes Driven by Zeotap CDP

Virgin Media O2 saves £1M by suppressing their existing customers from paid media, using Zeotap CDP

Breuninger improved their marketing efficiency and revenue by increasing Avg. Basket Value up to 46%, using Zeotap CDP

Carrefour transforms data strategy, optimises marketing efforts, and drives growth with Zeotap CDP

FAQ: Zeotap CDP or Adobe?

What makes Zeotap CDP faster to implement than Adobe?

Zeotap CDP’s streamlined onboarding and configuration processes are designed to be marketer-friendly, achieving go-live in just 2-3 months, compared to Adobe’s complex, multi-license setup requiring 9-18 months.

How does Zeotap CDP offer a simpler and more cost-effective deployment compared to Adobe?

Adobe’s CDP is a fragmented solution that requires purchasing, integrating, and managing multiple licenses, which leads to high costs, complex deployment, and extended implementation times. In contrast, Zeotap CDP offers a streamlined, all-in-one platform that simplifies deployment, reduces costs, and accelerates time-to-value, making it a more efficient and cost-effective choice.

Can Zeotap CDP integrate with my existing Martech stack outside of Adobe?

Yes, Zeotap CDP offers hundreds of OOTB integrations across various Martech platforms, ensuring seamless compatibility and broader flexibility compared to Adobe’s limited integration scope.

Why is real-time data processing important, and how does Zeotap CDP perform compared to Adobe?

Real-time data processing enables immediate insights and actions, crucial for personalised marketing. Zeotap CDP supports real-time activation, whereas Adobe experiences delays of 3-4 hours, limiting its effectiveness in dynamic environments.

See Why Zeotap CDP is the Better Choice vs. Adobe

Learn more about how Zeotap CDP can help unlock the full potential of your marketing data, including how to:

Quickly integrate & deploy a CDP without code
Boost ROI through targeted, personalised campaigns
Prepare for a cookieless, privacy-first future