Zeotap CDP: The Best Adobe CDP Alternative
Easy integration, marketer-friendly design, and instant value without complex setups or hidden costs
✅ Positive business results in just 2 months
✅ Personalised customer experiences
✅ Built for marketers, not just data scientists
60+ International Clients Trust Zeotap CDP
Side-by-Side: Zeotap CDP vs. Adobe
Zeotap CDP and Adobe’s CDP platform take different approaches to managing customer data.
Adobe is a best-of-suite (BoS) CDP ideal for organisations already embedded in the Adobe ecosystem and that can navigate longer, more complex configurations.
Zeotap CDP vs. Adobe: In-Depth Feature Comparison
What are the feature-by-feature differences between Zeotap CDP and Adobe?
Zeotap CDP | Adobe | |
---|---|---|
Time-to-value | 8 weeks | Up to 15 months |
Multiple ID strategies | ✅ | ❌ |
Self-serve for marketers | ✅ | ❌ |
Enterprise-ready | ✅ | ✅ |
360° customer view | ✅ | ✅ |
Predictive AI | ✅ | ❌ |
Why Choose Zeotap CDP Over Adobe
Faster Time-to-Value
Zeotap CDP’s rapid implementation means you start seeing results in 2-3 months, compared to Adobe’s lengthy deployment.
Privacy-centric Approach
Made in Germany, Zeotap CDP prioritises privacy, meets strict European data standards, and ensures user trust in a privacy-first era.
Real-Time Performance
Zeotap CDP provides true real-time data processing and activation, a critical feature Adobe struggles to match.
Greater Flexibility
Seamless integration with a wide range of third-party systems and broader data ingestion capabilities allow for a more adaptable and scalable solution.
Advanced Identity Resolution
Zeotap creates detailed customer profiles using advanced identity stitching, including cookieless ID, to make campaigns more targeted and personalised.
Turn Your Customer Data into a Competitive Advantage
Key Differences Between Zeotap CDP & Adobe
Key Differences Between Zeotap CDP & Adobe
Implementation Speed
Zeotap CDP offers a much faster implementation (2-3 months) versus Adobe’s extended timeline (9-18 months).
Integration Scope
Zeotap CDP’s broad OOTB integrations across Martech vendors outshine Adobe’s limited, suite-focused integrations.
ID Stitching & Real-Time Use
Zeotap CDP’s advanced ID stitching and real-time capabilities provide a competitive edge over Adobe’s delayed and less precise processes.
Success stories and quotes
Success Stories: Positive Business Outcomes Driven by Zeotap CDP
Virgin Media O2 saves £1M by suppressing their existing customers from paid media, using Zeotap CDP
Carrefour transforms data strategy, optimises marketing efforts, and drives growth with Zeotap CDP
FAQ: Zeotap CDP or Adobe?
Zeotap CDP’s streamlined onboarding and configuration processes are designed to be marketer-friendly, achieving go-live in just 2-3 months, compared to Adobe’s complex, multi-license setup requiring 9-18 months.
See Why Zeotap CDP is the Better Choice vs. Adobe
Learn more about how Zeotap CDP can help unlock the full potential of your marketing data, including how to:
- Quickly integrate & deploy a CDP without code
- Boost ROI through targeted, personalised campaigns
- Prepare for a cookieless, privacy-first future