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Author: Chris Mackinnon

Best-of-Breed vs Best-of-Suite CDPs: Which is Right for Your Business?

Customer Data Platforms (CDPs) consolidate and manage customer data from various sources, enabling companies to gain a comprehensive view of their customers and execute targeted marketing strategies. However, not all CDPs are created equal, and choosing the right type can significantly impact your business’s success. This article explores the key differences between Best-of-Breed and Best-of-Suite CDPs,… Continue reading Best-of-Breed vs Best-of-Suite CDPs: Which is Right for Your Business?

7 Ways to Get Business Value from a CDP

In today’s competitive landscape, leveraging technology effectively is crucial for business success. A Customer Data Platform (CDP) offers a powerful solution for organisations aiming to optimise their operations and maximise profitability. By integrating and analysing customer data from various sources, a CDP not only enhances decision-making but also drives more personalised and efficient interactions. This article explores… Continue reading 7 Ways to Get Business Value from a CDP

7 Key Customer Data Platform (CDP) Trends in 2024

In the digital age, the ability to effectively manage and utilise customer data is crucial for business success. By integrating data collection processes, a Customer Data Platform (CDP) provides a comprehensive view of customer behaviour, allowing for more personalised and targeted marketing efforts. As we approach 2024, the landscape of CDPs is evolving rapidly, driven… Continue reading 7 Key Customer Data Platform (CDP) Trends in 2024

What Is A Customer Data Platform (CDP)? A Complete Guide

Today’s customer journeys are more complex than ever. The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. With such unpredictable journeys, how can businesses keep track of their customers? And how can they deliver personalised experiences across an ever-expanding set of touchpoints? The answer: a Customer Data Platform… Continue reading What Is A Customer Data Platform (CDP)? A Complete Guide

AI and CDP: How to Enhance Performance Marketing

In today’s digital landscape, artificial intelligence (AI) is reshaping performance marketing by streamlining tasks and enabling marketers to create increasingly targeted campaigns. As marketing efforts grow even more data-driven, Customer Data Platforms (CDPs) are essential for managing customer information. However, CDPs might be complicated for some users. With this in mind, AI is playing a… Continue reading AI and CDP: How to Enhance Performance Marketing

Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies

In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences, and motivations. In fact, research from Mckinsey found that 71% of consumers expect companies to offer personalised marketing strategies, and 76% get frustrated when this doesn’t happen. It’s crucial retail and brand marketers provide unique offers, as that’s what consumers… Continue reading Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies

CDP vs. CEP: Definition, Differences and Use Cases

In the ever-evolving landscape of customer data management and engagement, distinguishing between Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) is crucial. While their objectives may overlap, their primary functions and applications vary significantly. This article aims to define these differences, underscore the unique roles of CEPs and CDPs, and provide real-world use cases… Continue reading CDP vs. CEP: Definition, Differences and Use Cases

Data-Driven Retail: Maximising Value through First-Party Data and CDP

In this video, you will learn how first-party data and CDPs are reshaping customer engagement and driving retail growth. Additionally, you will gain valuable insights and actionable strategies through real-world examples and use cases.

How CDPs Boost Personalisation in Omnichannel Retail Marketing

Today’s consumers have several ways to engage with brands, making the marketing funnel more nuanced and complex than ever before. Think about it, consumers have easy access to websites, ads, emails and text messages, social media, in-app notifications, customer service interactions, physical in-store experiences and more. With all the evolving engagement channels, shopper expectations are… Continue reading How CDPs Boost Personalisation in Omnichannel Retail Marketing

5 Use Cases Why Retailers Need a Customer Data Platform (CDP)

A data-driven approach empowers retailers to develop strategies that yield better results by leveraging insights from actual customer behaviors. Achieving this approach necessitates a comprehensive, 360-degree view of customers, which can be easily acquired with a Customer Data Platform (CDP). In this article, we will explore the top five use cases where CDPs play a… Continue reading 5 Use Cases Why Retailers Need a Customer Data Platform (CDP)