Author: Tanwistha Gope

At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities. This innovative feature significantly boosts marketers’ data-driven capabilities, offering a radical expansion in insights about their customers. In this blog post, we will… Continue reading Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed. Gaining insights into audience behaviour is essential for marketers aiming to develop strategic and impactful marketing plans. Beyond surface-level metrics, understanding how the target audience engages with various marketing initiatives… Continue reading Maximise Marketing Impact With Zeotap CDP Audience Insights

Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers. At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our… Continue reading Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns

Our journey to create our new interface had one simple goal: to make your experience even better. But we didn’t stop there. Our team has been working hard to keep improving. Today, we’re excited to introduce the revamped Destinations product. It’s not just easier to use, but it’s also more versatile than ever. In this… Continue reading Zeotap CDP Unveils Enhanced Destination Product

Are you a marketer striving to deliver impactful content, reach the right audience and achieve tangible business outcomes? Look no further! Learn how integrating Zeotap Custmomer Data Platform with Optimizely, a web personalisation platform, can empower you to deliver highly personalised experiences that drive improved conversion rates and increased customer satisfaction. Transform your customer experiences… Continue reading Maximise Conversion with Zeotap CDP & Optimizely Integration

Brands today face an increasingly dynamic and demanding landscape. The growing imperative to showcase return on investment (ROI), while streamlining expenses, is only matched by ever greater customer expectations with regard to higher quality experiences. Marketers find themselves leaning heavily on data for strategic planning, precise audience definition, efficient resource allocation, holistic orchestration and effective… Continue reading Meet Ada™: Zeotap’s Revolutionary AI Assistant for Data-Driven Marketers

Zeotap CDP has a new interface, meticulously redesigned to ensure effortless navigation. 
Over the past few months, our dedicated team has been hard at work crafting a new interface that harmonises simplicity with functionality. Why did we embark on this huge effort?
As more CDP users joined us, they faced challenges like difficulty in finding their… Continue reading Explore the Revamped Zeotap CDP Interface for Effortless Navigation