Category: Opinion

Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms. These data insights go beyond tailoring content and delve into predicting users’ preferences and behaviours to present ads that are not just engaging but also enticing for purchases. Businesses can yield highly personal revelations, extending from individual… Continue reading How brands can safeguard their reputation amid privacy violations on advertising platforms

At Zeotap CDP, we are dedicated to empowering businesses with cutting-edge solutions that harness the potential of real-time data to create exceptional customer experiences. If you’re seeking complete control over the data sent to your internal systems, all while ensuring secure data transfer and the ability to leverage this data for various use cases, look… Continue reading Transform Data Dynamics with Zeotap CDP’s Webhook Open Connectivity

Segmentation is an essential undertaking for marketers when using a Customer Data Platform (CDP). However, not all CDPs in the market enable businesses to utilise segmentation in order to gain a deeper comprehension of their audience and develop marketing campaigns that are tailored and personalised to individual customers. Challenges such as querying unified data, obtaining… Continue reading Revolutionising Audience Segmentation: A Deep Dive into Zeotap CDP’s New Module

Imagine the fusion of a cutting-edge customer data platform with today’s most dynamic entertainment hub. Exciting news for marketers in the TikTok realm: Zeotap CDP has unveiled an innovative suite of integrations that’s about to reshape advertising on TikTok. At Zeotap CDP, our commitment to expanding omnichannel engagement knows no bounds. Our goal is to… Continue reading Reimagining Advertising on TikTok: Zeotap CDP Integration Redefines Strategy

Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP). While CDPs promise enhanced customer insights, engagement strategies, and marketing efficiency, this transformative journey is frequently punctuated by formidable challenges. In this piece, we delve into strategies for organisations to successfully… Continue reading Maximising CDP Project Success: The 3 key hurdles

Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrate Google Pub/Sub with Zeotap CDP for seamless data flow across your internal systems to drive personalisation

Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users… Continue reading The Power of Segment Membership: Elevating Audience Segmentation with Zeotap

“Dare to be different. Be a pioneer. Be a leader. Be the kind of person who in the face of adversity will continue to embrace life and walk fearlessly toward the challenge.” Oprah Winfrey Tweet To understand why here at Zeotap, the first value of our Pact is Pioneer, it is worth remembering a little… Continue reading Our Pact, our Values: Pioneer

CDPs have become a crucial tool for organisations looking to enhance their customer experience, and deliver seamless omnichannel experiences. In this article, we will delve into these two main points and explore why your customers increasingly expect businesses to have a CDP in place, emphasising the need for the CDP industry to act from the… Continue reading Why do your customers want you to have a CDP?

As consumers continue to move towards digital-first experiences, having the right tech stack in place is key for brands to make the most of higher volumes of traffic and engagement and drive a higher ROI – specifically in terms of collecting, managing and activating customer data.  This is where Customer Data Platforms (CDPs) take centre… Continue reading Why a Customer Data Platform is the secret sauce of a brand’s success: top 6 use cases of a CDP