To effectively do their jobs, different teams need different tools. Some teams are more concerned with how a customer engages in a product or service, whilst other teams need more granular insights into who their customers are in order to deliver optimised customer experiences. To aid these different types of teams, there are two different… Continue reading CDPs Vs CRMs: What’s The Difference & Which One Is Best?
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both. In actual fact, this is incorrect. In… Continue reading CDP Vs DMP: The 4 Key Differences & Which One To Choose
New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise Wednesday, May 12, 2021 – Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Data Platform (CDP). Designed to help marketing users increase the… Continue reading Zeotap Launches Predictive Audiences to Empower Marketers With Machine Learning
New York | London | Berlin | Bengaluru, 9th June, 2020 Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The… Continue reading Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative for the Marketing Industry
1. Give us a little intro about yourself and the role at your company. I have been in the media space for almost 2 decades now with a rich experience spanning both the sell-side and the buy-side in the industry. On the Programmatic front, I have been one of the early proponents and have helped… Continue reading Fireside Chat With Anil Pandit, Senior VP, Lead Precision, Programmatic India at Publicis Media
At zeotap, a large amount of structured and unstructured data from data partners is transformed and converted to easily queryable, standardized data sets, which are fanned out to a variety of destinations. For this processing, the transformation jobs use Apache Spark as the distributed computing framework, with a fair share of them being batch processing… Continue reading Asynchronous Spark Jobs Using Apache Livy – A Primer
Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Amazon Prime Day, Cyber Monday, Black Friday — these are all… Continue reading Are Advertisers Getting Purchase Intent All Wrong?
DMEXCO brought pressing advertising issues to the forefront as marketers from around the world joined to discuss topics ranging from brands’ shifting roles in the advertising ecosystem to GDPR. However, from Digiday’s DMEXCO-postmortem coverage to conversations on the ground at Salesforce’s How-To stage, ‘combatting the cookie’ was the loudest theme of them all. “…combatting the… Continue reading DMEXCO Trends 2019
Daniel Heer, our CEO and Founder, writes about why and how CMOs need to think ahead of the curve to get the most out of their CRMs via Martech Advisor. CMOs and marketers have traditionally utilized their CRM systems to gather information and actionable insights on their current and prospective customers. These range from preference… Continue reading Three Key Tactics for CMOs to Get the Most Out of their CRM Systems
We had the pleasure to talk to Paras Mehta – Business Head at Cadreon and gain some insights into the data industry in India, how Cadreon looks at data, and what it has worked best with zeotap. You can read the full interview below: Give us a little intro about yourself and the role at your… Continue reading Fireside Chat with Paras Mehta – Business Head at Cadreon