Category: Blog

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Amazon Prime Day, Cyber Monday, Black Friday — these are all… Continue reading Understanding Purchase Intent – A Guide for Advertisers

DMEXCO brought pressing advertising issues to the forefront as marketers from around the world joined to discuss topics ranging from brands’ shifting roles in the advertising ecosystem to GDPR. However, from Digiday’s DMEXCO-postmortem coverage to conversations on the ground at Salesforce’s How-To stage, ‘combatting the cookie’ was the loudest theme of them all. “…combatting the… Continue reading DMEXCO 2019 Trends: The Forefront of Customer Data Trends

Daniel Heer, our CEO and Founder, writes about why and how CMOs need to think ahead of the curve to get the most out of their CRMs via Martech Advisor. CMOs and marketers have traditionally utilized their CRM systems to gather information and actionable insights on their current and prospective customers. These range from preference… Continue reading How CMOs Get the Most Out of their CRM Systems – Three Key Tactics

Socio-demographic targeting should be a breeze for the digital ad industry by now — but it’s still way off base in many cases. Most large advertisers are using readily available socio-demo data, but the problem is that the backbone of that data is broken. If we can’t solve something as basic as socio-demo targeting, we… Continue reading How to Get Socio-Demo Targeting Right