Ensuring data privacy rights: Zeotap CDP’s role in supporting data subject requests

In an increasingly data-driven world, the importance of data privacy and individual rights cannot be understated. As data protection regulations like GDPR and CCPA continue to evolve, businesses face mounting pressure to ensure the security and transparency of customer data. One critical aspect of data privacy is the ability for individuals to exercise their rights… Continue reading Ensuring data privacy rights: Zeotap CDP’s role in supporting data subject requests

Craft your audiences strategically through Zeotap CDP’s Calculated Attributes and transform engagement

Are you seeking to refine your customer segments for enhanced alignment with your marketing objectives? Do you aim to elevate ad campaign conversion rates while maximizing ad budget efficiency? Is your performance evaluated based on effective new customer acquisition or boosting customer lifetime value (CLV) among your existing audience? If you resonate with any of… Continue reading Craft your audiences strategically through Zeotap CDP’s Calculated Attributes and transform engagement

July 2023 Product Update

We are excited to present the latest product enhancements for July, designed to enhance your experience with Zeotap CDP and streamline your interactions with the platform. Take advantage of customised and detailed GDPR consent for Google Tag Manager sources. Stay informed about the seamless process when a customer is disqualified from a segment and ensure… Continue reading July 2023 Product Update

Empowering marketers with Zeotap’s consent orchestration: a complete solution for GDPR and CCPA compliance

Data privacy regulations like GDPR and CCPA have made it imperative for marketers to ensure compliance when collecting and processing customer data. However, unifying consent choices from multiple touchpoints and implementing them swiftly and at scale has been a significant challenge. Zeotap’s Consent Orchestration module offers a privacy-first, customer-centric strategy that streamlines the process of… Continue reading Empowering marketers with Zeotap’s consent orchestration: a complete solution for GDPR and CCPA compliance

CDP Diaries: Customer Journeys You’ll Fall in Love With

Stephanie’s Luxury Retail Journey In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. Luxury brands, in particular, face the challenge of leveraging customer data to develop tailored strategies that drive loyalty and boost sales. The ability to harness customer data is not just a luxury, but a… Continue reading CDP Diaries: Customer Journeys You’ll Fall in Love With

Master Personalisation Across Customer Journey Touchpoints through Zeotap CDP’s Journey Orchestration

In the rapidly evolving digital landscape, customer expectations have shifted towards demanding real-time personalisation at every touchpoint with a brand. Brands aspire to achieve comprehensive control over personalisation throughout their customers’ journey. However, many existing real-time orchestration tools fail to meet these expectations, resulting in challenges for marketers such as outdated or isolated data and… Continue reading Master Personalisation Across Customer Journey Touchpoints through Zeotap CDP’s Journey Orchestration

Raw PII and Data Encryption: Protecting Sensitive Customer Data in Zeotap CDP

Brands today face a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about its potential misuse on third-party (3P) platforms often lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email and SMS. Recognising these challenges,… Continue reading Raw PII and Data Encryption: Protecting Sensitive Customer Data in Zeotap CDP

Supercharge Your Marketing Strategy: Harnessing the Potential of Pinterest and Zeotap CDP

Lifestyle portrait of a young businesswoman sitting with smart phone at the modern train

Today, social media marketing has become essential for organisations to acquire customers. While platforms like Facebook and Twitter are well known, there are other platforms that revolve around sharing ideas. Pinterest is one such platform, where people can discover ideas and take action on them. Elevate your marketing strategy with Pinterest Pinterest is the visual… Continue reading Supercharge Your Marketing Strategy: Harnessing the Potential of Pinterest and Zeotap CDP

May 2023 Product Update

Lifestyle portrait of a young businesswoman sitting with smart phone at the modern train

We’re thrilled to announce the latest updates for the month of May, designed to seamlessly integrate Zeotap CDP into your applications. Now, you can take advantage of Google BigQuery Service Accounts in your Google BigQuery data source, support for high-cardinality fields in Segment Estimator, integration with Linkedin and custom granular consent for Adobe Experience Platform… Continue reading May 2023 Product Update

Unleash Personalised Marketing: Amplifying Customer Engagement through Identity Stitching and Unified Data

In today’s¬†omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the website on a desktop and ultimately makes a purchase via the app. Later, they click on a banner ad, buy summer shirts without leaving the website and… Continue reading Unleash Personalised Marketing: Amplifying Customer Engagement through Identity Stitching and Unified Data