At Zeotap Data, we have harnessed the power of German engineering to create people-based audiences that go beyond GDPR regulations within a coveted ePrivacy Seal. Our commitment to precision and privacy means resolving identity back to an individual level using patented, deterministic and 100% consented methods. We understand the challenges faced by European advertisers operating… Continue reading Zeotap Data: Precision and privacy for campaign success
Publicis Media, Smartclip and zeotap achieve a 192% conversion uplift in its latest campaign to promote the van model Citan from Mercedes-Benz. The KPI uplift is the result of combining zeotap’s deterministic data, with a precision of up to 94%, altogether with Smartclip’s creative distribution via its premium network. With the objective of boosting sales… Continue reading Publicis Media, Smartclip and Zeotap join forces for the latest digital campaign for the Mercedes-Benz Citan
At Zeotap we source data from countless enterprise partners to then refine, blend and convert it to high-performing data segments to be used for targeting. Last year the number of profiles under management grew 10X from 250M to 2.5Bn. An introduction to our data pipeline was given here – Oozie! It’s pouring data!. In this… Continue reading The ZeoTech Series: Growing A Data Billionaire – AWS RedShift
MILANO: One year ago, zeotap officially announced its engagement with Red Bull and its @Work campaign and proved the quality of its ID-verified telecom data by delivering over 70% higher engagement than any other data provider for the iconic brand and is since working with Red Bull in several countries. Also zeotap has recently added… Continue reading Zeotap and Cadreon Energise Red Bull’s Food Delivery Orders With 115% Higher Engagement
zeotap makes large scale, deterministic data assets easily available within the digital advertising ecosystem and other industries. Our data engineering team transforms unstructured raw data that we receive from a multitude of data partners into structured readily queryable data which can then be monetized through different distribution channels. In this article, I will begin with… Continue reading The Zeotech Series: Oozie! It’s Pouring Data!