CDP | Zeotap

Customer Intelligence Platform = CDP + Identity + Data

Unify siloed and fragmented customer views for deeper insights while ensuring compliance thanks to granular consent management. Take advantage of real-time data orchestration, identity resolution, and additional 2nd or 3rd party enrichment, for higher match rates and more holistic customer profiles. Future-proof your marketing stack with ID+ (our universal ID solution) natively integrated into the platform.

Zeotap next-gen CDP Capabilities

Integrated Customer Data Management

Manage your 1st party data from your different properties and sources, such as CRM, website, and mobile app, under a single platform. Let Zeotap handle both your descriptors and identifiers and harmonize taxonomies across the board.

Private Identity Graph for a Unified Customer View

Zeotap unifies all your 1P identifiers including anonymized PII and login data across multiple channels and devices for more effective digital advertising. Extend your graph with Zeotap’s for higher match rates and append additional IDs that can be transacted in the ecosystem.

Real-time Orchestration for Retargeting and Content-Personalization

Enhance your user journeys by learning what's working and optimizing those 1-1 interactions. Retarget your audiences and personalize the content in real-time to ensure your message resonates with the right customers when it matters.

Granular Consent Management

Ensure compliance with user consent across different channels and for different purposes with our default support for regulatory frameworks such as GDPR and CCPA. Add custom validation for each ID type, as necessary, to ensure only the certain IDs are consumed by last-mile systems.

Data Analytics & Advanced Segmentation

Use our secure data clean room (DCR) to combine your own data with 2nd and/or Zeotap's 3rd party data. Take advantage of our out-of-the-box predictive and prescriptive analytics, or apply your own data-science capabilities to optimize your audience segmentation.

Unified Enterprise-Grade Data

Compliment and enhance your 1P data with 3P data from more than 100 trusted data sources. Zeotap’s 3P data asset is comprised of ID-verified and/or deterministic data ensuring scale and precision.