Back to Blog

The ZeoTech Series: Growing A Data Billionaire – AWS RedShift

At Zeotap we source data from countless enterprise partners to then refine, blend and convert it to high-performing data segments to be used for targeting. Last year the number of profiles under management grew 10X from 250M to 2.5Bn.
An introduction to our data pipeline was given here – Oozie! It’s pouring data!. In this article, we will now further elaborate on our profile store, its purposes and our choice on tech. Our profile store is where every data feed finds it place. It is the heart of our advertising intelligence.
Key Terms
Profile – all attributes of a user ranging from demographic to interest and intent.
Profile store – a denormalized store of all user profiles
Segment – a collection of users which belong to a particular group satisfying a criterion.

Share this post

Related blog posts

Related blog posts

Sign up for our newsletter

Be the first to get access to our marketing resources and keep up to date with the latest CDP best practices, privacy standards, marketing, and customer data.

Industry recognitions

Trusted by

What our customers say

Schedule a Demo

It is simple to deliver amazing customer experiences without compromising user privacy. Complete the short form, and we’ll be in touch to schedule your demo.