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The ZeoTech Series: Growing A Data Billionaire – AWS RedShift

At Zeotap we source data from countless enterprise partners to then refine, blend and convert it to high-performing data segments to be used for targeting. Last year the number of profiles under management grew 10X from 250M to 2.5Bn.
An introduction to our data pipeline was given here – Oozie! It’s pouring data!. In this article, we will now further elaborate on our profile store, its purposes and our choice on tech. Our profile store is where every data feed finds it place. It is the heart of our advertising intelligence.
Key Terms
Profile – all attributes of a user ranging from demographic to interest and intent.
Profile store – a denormalized store of all user profiles
Segment – a collection of users which belong to a particular group satisfying a criterion.

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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
Virgin Media, O2
Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
Steffen Roehn
Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
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Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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