Guy-Thomas Barbier, former Oracle Sales Executive, joins to accelerate the adoption of the company’s global data and identity platform in North America
New York — September 10, 2019— zeotap, a leading global data and identity platform based in Berlin with offices around the world, today announced a new Country Manager for the US —enterprise sales veteran Guy-Thomas Barbier. Most recently Senior Client Partner, Enterprise Sales at Oracle, he joins zeotap to oversee operations in the US and accelerate growth in North America as more brands continue to adopt the company’s global data and identity platform that offers CRM onboarding, enrichment, and activation.
Daniel Heer said, “North America is a highly critical market to zeotap as we continue to roll out our solution to world-class brands looking to have a 360 consumer view to inform their digital marketing. We’re delighted to welcome Guy-Thomas Barbier to lead the charge in the US and Canada where we already work with a host of brands that prefer to work outside of the closed environments.”
Barbier originally joined Oracle as a result of its acquisition of Moat, the SaaS-based marketing analytics company where he was a senior sales director. Previously he worked in finance at Merrill Lynch as an assistant vice president in structured credit trading and an analyst in its global credit derivatives division.
Barbier said, “I’m thrilled to join the team at zeotap which has found a sweet spot in the market by combining deterministic CRM onboarding and enrichment to solve a problem I’ve encountered too many times in the industry – the lack of customer understanding. I truly believe in its mission, its approach and of course its founders and talented team. I’m looking forward to leading zeotap’s innovations and servicing its customers in North America.”
Over the past couple of years, zeotap has made critical inroads in North America to mirror the success it has long enjoyed in Europe and India. The company made a name for itself in those regions as the first to onboard data from numerous tier-one telecom operators and other large enterprises that achieved up to six times higher demographic on-target rates than market benchmarks.
Barbier will be based in New York at zeotap’s US headquarters and report to Daniel Heer, CEO, and Co-Founder of the company.
Zeotap is the only global data & identity platform that offers a deterministic end to end solution to onboard, understand and activate 1st party customer data across Europe, North America, LATAM and India. zeotap works with exclusive data sources such as 10 tier-1 telecom operators globally and many others. Thanks to its patented tech platform and privacy and security by design approach resulting in 9 certifications including GDPR & ISO 27001, zeotap today is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald’s & Mercedes-Benz. More info: www.zeotap.com