How Entain elevated their retargeting strategy with Zeotap CDP, achieving a 4x higher Match Rate in the gaming industry

The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the
dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has
ensured Entain are able to succeed with our business cases across the whole of Entain.