Beyond the Hype. Unveiling the CDP Real-Life Experience
What should a CDP really be today?Join Robin Geier, Andreas Spenst (ex-Porsche & Bosch), and the Zeotap team for a live fireside chat at the Zeotap booth (A4 F08.14) at OMR, Tuesday and Wednesday at 2:00 PM.Spots are limited. First come, first served.
One conversation. Real alignment.
Most organisations have already invested in a CDP or a data warehouse.Yet very few are turning customer data into consistent, measurable business value.The challenge is not data collection — it’s making that data usable, connected, and actionable across the business.
What we will unpack
What we will unpack
- Why many CDP initiatives stall after deployment
- The gap between data teams and business teams
- How operating models shape success more than tools
- What it takes to move from data to real activation and outcomes
Who this is forLeaders across Performance, CRM, Product, and Data looking to:
- Break silos and align teams
- Drive real impact from customer data
- Build a foundation for more intelligent decisioning
What to expectA candid, experience-led discussion: what worked, what failed, and what to do differently.No theory. Just real-world insight.Exclusive access to strategic researchBy registering, you will also receive exclusive access to “Achieving Gravitational Mastery Over Market Dynamics”, a strategic report from House of MAAD on the evolution of MarTech in the age of AI, agents, and customer decisioning.The report explores how enterprise teams should rethink the role of customer data, how modern marketing and data environments are changing, and what it takes to build a foundation that is ready for a more connected, intelligent, and adaptive future.The report is designed to give attendees not just inspiration from the conversation itself, but a broader strategic framework for thinking about MarTech, customer data, and decisioning in the years ahead.
Our Speakers
