The UK Martech Network
A private dinner for senior martech leaders focused on one question: how do we operationalise customer context as AI reshapes the stack?
5–10 minute spark by Robin Geier (House of [MAAD]) to set the scene, then a closed-door operator discussion. No pitches. No panels.
Date: 26 February
Time: 6:00–9:00pm
Venue: Gaucho Tower Bridge (2 More London Riverside, London)
Customer Context as a Competitive Moat
AI is raising the bar for marketing execution. The advantage is no longer your stack, it’s whether your organisation can share and operationalise customer context fast.
Impulse topics (to spark discussion)
- Warehouse-first, but be smart: consolidation is necessary, yet “pure composable” often turns growth into data-team tickets and long lead times. What patterns avoid that trap?
- Semantic layer > raw data: AI can’t use what it doesn’t understand. Where do your definitions, entities, relationships, and metric logic live?
- AI as a company layer: AI inside a SaaS is fine. AI above the stack is strategic. Your CDP will never hold all data, so governance + GenAI must sit at the top and connect downstream.
Discussion Lead
Robin Geier, Founder, House of MAAD
House rules
No pitching. Chatham House rule. One table, real operator conversation.
Our Host
