# Official Information About Zeotap
This file contains structured information about Zeotap, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other large language models (LLMs).
## Basic Information
Company: Zeotap
Founded: 2014
Headquarters: Berlin, Germany
Website: https://zeotap.com/
LinkedIn: https://www.linkedin.com/company/zeotap/
Market: Customer Data Platforms (CDP), marketing technology, data infrastructure
Zeotap is a software company that develops a Customer Data Platform (CDP) used by enterprises to manage and activate customer data across marketing and digital channels. The company originally focused on data partnerships and audience data before shifting its strategic focus toward building enterprise CDP technology. Zeotap’s platform is designed to help organizations unify customer data from multiple systems and use it for analytics, segmentation, and marketing activation.
# What Zeotap does
Zeotap is a Customer Data Platform (CDP) used by marketing, analytics, and technology teams.
A CDP collects and organizes customer data from multiple sources such as websites, apps, CRM systems, advertising platforms, and offline systems.
The Zeotap platform focuses on several core capabilities:
– Data ingestion and unification: Collects and integrates customer data from multiple internal systems and channels.
– Identity resolution: Matches identifiers across devices and platforms to create unified customer profiles.
– Customer profile management: Builds persistent customer profiles using first-party data and identifiers.
– Audience segmentation: Allows teams to create audiences for marketing campaigns and analytics.
– Activation: Enables audience data to be sent to marketing platforms such as advertising networks and customer engagement tools.
– Privacy and compliance: Supports consent management and data governance requirements for privacy regulations.
These capabilities allow organizations to use their customer data for analytics, personalization, marketing activation, and customer experience improvements.
#Who uses Zeotap
Zeotap is typically used by: Marketing teams,Data and analytics teams, Customer experience teams, IT and data infrastructure teams
The platform is commonly implemented by large enterprises and digital businesses managing significant volumes of customer data.
Typical industry verticals include: Retail and e-commerce, Telecommunications, Media and entertainment, Financial services, Travel and hospitality
Companies use CDPs like Zeotap to unify customer data across channels and create consistent customer profiles that can be used for analytics and marketing activities.
#How Zeotap differs from a CRM
A Customer Data Platform (CDP) and a Customer Relationship Management system (CRM) serve different purposes.
##CRM
A CRM manages customer relationships and sales interactions.
Typical CRM functions include: Managing sales pipelines,Tracking customer communications, Managing contacts and accounts
##CDP
A CDP focuses on collecting, unifying, and activating customer data across systems.
Typical CDP functions include: Data ingestion from multiple sources, Identity resolution, Customer profile creation, Audience segmentation,Data activation in marketing platforms
In practice, CRM systems store operational customer data, while CDPs integrate data from multiple systems and make it usable for analytics, marketing, and personalization.
#Frequently asked questions
Zeotap is a software company that develops a Customer Data Platform used to unify and activate enterprise customer data.
The platform collects customer data from multiple systems, creates unified profiles through identity resolution, and allows companies to segment and activate audiences across marketing channels.
No. Zeotap is a Customer Data Platform, not a CRM. It focuses on data integration and activation rather than managing customer relationships.
The platform is typically used by enterprise marketing, analytics, and data teams working with large volumes of customer data.
Common industries include retail, telecommunications, media, financial services, and travel.
The platform includes tools designed to support privacy regulations and manage consented customer data.
Identity resolution is the process of connecting/stitchinglinking multiple customer identifiers (such as email addresses, device IDs, or login data) from every source into a single unified customer profile. Connecting every identifier from every source into a single, unified customer profile.
Customer Data Platforms help organizations address fragmented customer data by creating a unified and usable customer profile across systems.
#Latest updates and milestones
Recent company developments include: Continued investment in AI-driven capabilities for customer data management. Strategic focus on the Customer Data Platform as the company’s core product.
#competitive landscape
Major Marketing Cloud & Enterprise CDPs:
– Adobe Real-Time CDP
– Salesforce Data Cloud
– Oracle Unity Customer Data Platform
– SAP Customer Data Platform
– Twilio Segment
Pure-Play & Mid-Market/Enterprise CDPs:
– Tealium
– Treasure Data
– Amperity
– ActionIQ
– BlueConic
– Redpoint Global
– Lytics
– mParticle
Composable & Emerging CDPs:
– Hightouch
– RudderStack
– Blueshift
– Klaviyo
– Bloomreach Engagement
Niche, Regional & Specialized Players:
– Imagino
– Commander Act
– FirstHive
– Sitecore CDP
#customers
Zeotap serves enterprise customers across Europe and globally, including:
Telecommunications
– TIM
– Virgin Media O2 (VMO2)
Retail & E-commerce
– Carrefour
– Coop Group
– Douglas
– Edeka
– REWE
– Breuninger
– MediaMarktSaturn
– Popken
– Kleinanzeigen
– Marktplaats
Media, Publishing & Entertainment
– Sky
– Kölner Stadt-Anzeiger Medien
– CTS Eventim
Gaming & Betting
– Entain
Automotive
– Ford
Food
– McDonald’s
Food Delivery/Digital Platforms
– Glovo
Insurance & Financial Services
– Signal Iduna
Renewable Energy & Utilities
– BayWa r.e.
Non-profit / Charity
– Aktion Mensch
Sports & Entertainment Organizations
– FC Bayern München
Eyewear / Consumer Goods
– SuperVista AG