Meet the Team: Ieva Meldere, Head of Business Development in North America

TODAY

Ieva leads zeotap´s business development efforts in North America. As part of the role Ieva and the team engage and test dozens of data partners every week against zeotap´s strict high-quality data standards. Her day-to-day responsibilities also involve leading our identity business globally and working on other strategic business development opportunities.

BACKGROUND

Ieva joined zeotap in the winter of 2015 and moved to company´s headquarters in Berlin from the ancient halls of University of St. Andrews, Scotland, where she finished her Master’s degree in Finance. Ieva set foot in St. Andrews with an ambition to pursue a career in investment banking, but it was the University´s entrepreneurship professor who inspired her to move into the growing data and mobile advertising industry. Prior to that, Ieva was with the management consulting firm EY, working on a variety of data-related projects across the Europe.

JOURNEY WITH ZEOTAP

Ieva is one of our colleagues who reinvented her own role several times while zeotap kept growing. Over the 2 years she wore many hats and ventured from telecom operator partnerships into building agency and brand relationships in Spain and Italy. When zeotap was just getting ready to enter the US, Ieva’s ambition was to go for the highest quality data owners in the biggest advertising market in the world. With her move to the NYC, she also opened our US office in Chelsea, Manhattan.

Also, during her time with zeotap, Ieva had a chance to dive into the Indian culture — during her visit to the Bangalore office, her colleagues helped her discover the colourful customs this country has to offer.