A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
By activating your customer data in Zeotap CDP, you can easily identify and segment people who have already bought or can’t buy your products or services, and exclude them from your acquisition campaigns more effectively than any other suppression efforts you potentially already have in place.
As a result, you can save between 20% to 40% of your ad spend on acquisition campaigns and avoid poor customer experience. The reclaimed ad spend can be reinvested in new prospects who are likely to convert at higher conversion rates.