Why Zeotap?

Build with any attribute

Create segments based on any first-party data attribute – from identifiers and profiles to events

Segment in a few clicks

Create sophisticated audiences easily, using a simple interface

Lookalike audiences

Activate our integrated third-party identity graph to create scalable lookalikes of your key audiences

Improve ROAS

Strong campaign return relies on having accurate audiences. Zeotap’s Customer Intelligence Platform (CIP) makes it easy to minimise wastage – for example, by easily excluding existing customers from new acquisition campaigns.

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Acquire new customers

Creating audiences doesn’t have to be limited to your existing data. As the only CDP to have natively integrated third-party identity solutions, we make it easy to expand your reach with lookalike audiences, boosting your acquisition efforts.

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Increase conversion rates

By creating lookalike audiences based on your best customers, you can improve the targeting of your campaigns and create the conditions for higher conversion rates.

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What our customers say

“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”

Steffen Roehn, former CIO, Deutsche Telekom

“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media

Kay Schwabedal, Chief Digital Officer, Virgin Media

“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”
Jordi Urbea, Chief Revenue Officer, Ogilvy Spain

Jordi Urbea, Chief Revenue Officer, Ogilvy Spain

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