What’s a Universal ID?
Universal IDs are shared, persistent identifiers that connect users across the digital marketing ecosystem. They’re designed to safeguard the future of identity and addressability when third-party cookies are deprecated in 2023.
Compliance built in EuropeExplicit user consent is transparently baked into every ID+ record, with built-in tokenisations that ensure the protection of user data.
CookielessID+ is based on transparent user authentication through hashed offline identifiers and does not rely on cookies or MAIDs.
InteroperableID+ is fully interoperable and available to connect with all other identifiers (both standard and proprietary) to maximise reach.
Easy integrationPublishers, brands or technology providers can adopt ID+ by simply integrating a website pixel.
Cross-platformID+ works across both web and app properties on both mobile and desktop
ScalableID+ is built on top of the world’s largest deterministic identity graph, with over 60 leading European publishers on board.
Discover how ID+ works
THE TRUSTED CURRENCY FOR THE FUTURE OF DIGITAL MARKETING
ID+ connects publishers, advertisers and both buy-side and sell-side platforms together to form a new ecosystem for the cookieless future. Here’s how it works:
ID+ ECOSYSTEM PARTNERS
Zeotap’s ID+ initiative is supported by publishers, large global brands, and members from the advertising, marketing, and technology ecosystem.
WHAT OUR PARTNERS SAY
“ In a future cookieless world, the ID+ initiative is essential to continue orchestrating people-based advertising campaigns strategies that are not under the yoke of walled gardens. ”
Toni Andújar, Digital CX Director, Palladium Hotel Group
“ The ID+ of Zeotap couldn’t have come at a better time. In a world where privacy is a prime concern, cookie-less user identity resolution, touch-point and device mapping in a privacy-regulation-friendly way is vital. ”
Chandra Mohan, Managing Director, International Business Times
“ As the importance of building a diversified approach to persistent identity in the open web increases, and clients look to shore up their approach to identity, we’re proud to be working with Zeotap on its ID+ initiative. ”
Miles Pritchard, Managing Partner, OMD
“ PubMatic looks for partnerships that would provide publishers and advertisers with a portfolio of independent, innovative addressability solutions. Through this partnership with Zeotap, we aim to offer higher reach and user addressability for buyers across channels and improved monetisation capabilities to publishers. ”
Kofi Amoako, Regional VP, Customer Success Operations EMEA, PubMatic
Sign up for ID+ today
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