Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.
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InfraFlex. The Industry’s First and Only Truly Adaptive CDP Architecture
Every organisation runs differently. Yet for years, CDPs forced every organisation into the same rigid box. One model. One path. No exceptions.
So we broke the rules. And built a CDP that moulds itself to you. Your architecture, your teams, your reality.
So we broke the rules. And built a CDP that moulds itself to you. Your architecture, your teams, your reality.
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THE INFRAFLEX PHILOSOPHY
So... What Exactly Is InfraFlex?
InfraFlex is Zeotap’s flexible deployment framework. One CDP, multiple ways to deploy it.
It’s built around the principles that make CDP deployments successful:
It’s built around the principles that make CDP deployments successful:
Packaged
Accelerate time-to-value with a streamlined deployment model. Deploy within your own GCP environment or in Zeotap’s managed GCP footprint
Composable
Insert Zeotap CDP seamlessly into your stack, enabling extensive CDP functionality without data duplication from your warehouse
Hybrid
Leverage the full power of Zeotap’s capabilities while enjoying maximum control and the infrastructure efficiency of your own cloud
THE INFRAFLEX PHILOSOPHY So... What Exactly Is InfraFlex?
InfraFlex is Zeotap’s flexible deployment framework. One CDP, multiple ways to deploy it.
It’s built around the principles that make CDP deployments successful:
Different Organisations, Different Deployment Paths
InfraFlex gives you choice. It lets you pick the deployment model that actually fits your organisation: Packaged or Composable.
Slotting Right Into Your Stack
InfraFlex adapts to you. Your tools, your workflows, your schemas. Never the other way around. No rebuilding. No rearchitecting.
First Use Case Live in Weeks
InfraFlex delivers fast. All those 18-month implementation cycles? With InfraFlex, your team is live in weeks.
DEPLOYMENT OPTIONS Run Your CDP Your Way
A fully managed CDP that slots into your stack with minimal prep and none of the operational overhead.
Available as Zeotap-Hosted or Client-Hosted (GCP only)
A zero-copy, warehouse-first deployment where Zeotap runs directly on the data in your environment, without moving or copying it.
DECISION GUIDE Choosing the Right Deployment Model
Packaged
Best for teams that want speed, simplicity, and high-impact outcomes. Where strong engineering involvement is not an option
- Fast setup & activation: Go live quickly without extensive warehouse preparation, data modelling, or engineering effort
- Minimal engineering lift: Zeotap handles infrastructure, optimisation, scaling, and uptime, taking full ownership of performance
- Operational simplicity: All identity, profile, segmentation, and activation workflows run in one environment, reducing cross-system complexity.
- Lower total cost of ownership: Less infrastructure to manage, fewer engineering hours required, and reduced compute costs overall.
Composable
Best for teams with strong warehouse foundations that want to keep data and governance fully within their environment
- Zero copy by design: Customer data stays in your warehouse. Zeotap reads it directly without creating duplicates
- Warehouse remains the source of truth: Your warehouse remains the foundation for every downstream use case.
- Environment-level governance: Permissions, lineage, auditing, and PII policies remain fully controlled within your environment.
- Enhanced privacy posture: Data resides within your environment and follows your existing privacy and compliance controls.
NO COMPROMISES ACROSS DEPLOYMENTS Different Deployments, Same Firepower
Zeotap in Full
Whether you choose Packaged or Composable, you get the same platform either way – same features and capabilities
One Data Model
Both deployment options run on the same data model: same schema, identity logic, and profile structure
Real-Time & AI, No Compromises
AI-powered capabilities and real-time activation run at full strength in both deployment models
A Unified Experience
Marketing and data teams work in the same platform and interface
Testimonials What Our Clients Say
By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and
significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.
Teresa Schmitt
Head of Performance Marketing
The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has ensured Entain are able to succeed with our business cases across the whole of Entain.
Luke Coney
Senior Product Manager MarTech
We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.
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