What’s a Universal ID?
Universal IDs are shared, persistent identifiers that connect users across the digital marketing ecosystem. They’re designed to safeguard the future of identity and addressability when third-party cookies are deprecated in 2023.
Compliance built in Europe
Explicit user consent is transparently baked into every ID+ record, with built-in tokenisations that ensure the protection of user data.
Cookieless
ID+ is based on transparent user authentication through hashed offline identifiers and does not rely on cookies or MAIDs.
Interoperable
ID+ is fully interoperable and available to connect with all other identifiers (both standard and proprietary) to maximise reach.
Easy integration
Publishers, brands or technology providers can adopt ID+ by simply integrating a website pixel.
Cross-platform
ID+ works across both web and app properties on both mobile and desktop
Scalable
ID+ is built on top of the world’s largest deterministic identity graph, with over 60 leading European publishers on board.
“In a future cookieless world, the ID+ initiative is essential to continue orchestrating people-based advertising campaigns strategies that are not under the yoke of walled gardens.”Toni Andújar, Digital CX Director, Palladium Hotel Group
“As the importance of building a diversified approach to persistent identity in the open web increases, and clients look to shore up their approach to identity, we’re proud to be working with Zeotap on its ID+ initiative.”Miles Pritchard, Managing Partner, OMD
“PubMatic looks for partnerships that would provide publishers and advertisers with a portfolio of independent, innovative addressability solutions. Through this partnership with Zeotap, we aim to offer higher reach and user addressability for buyers across channels and improved monetisation capabilities to publishers.”Kofi Amoako, Regional VP, Customer Success Operations EMEA, PubMatic
“Italiaonline has long been committed to offering people-centric advertising solutions and our partnership with Zeotap is an important step in the development of identity solutions”Carmine Laltrelli, Adv Tech Directo, Italiaonline
