What’s a Universal ID?
Universal IDs are shared, persistent identifiers that connect users across the digital marketing ecosystem. They’re designed to safeguard the future of identity and addressability when third-party cookies are deprecated in 2023.
Compliance built in Europe
Explicit user consent is transparently baked into every ID+ record, with built-in tokenisations that ensure the protection of user data.Cookieless
ID+ is based on transparent user authentication through hashed offline identifiers and does not rely on cookies or MAIDs.Interoperable
ID+ is fully interoperable and available to connect with all other identifiers (both standard and proprietary) to maximise reach.Easy integration
Publishers, brands or technology providers can adopt ID+ by simply integrating a website pixel.Cross-platform
ID+ works across both web and app properties on both mobile and desktopScalable
ID+ is built on top of the world’s largest deterministic identity graph, with over 60 leading European publishers on board.














