Unrivalled security and compliance
For over seven years, we’ve delivered data under European privacy and compliance standards, with certifications including ISO 27001, CSA Star, and GDPR Seal.
Socio-demographic data
Quality ID-verified or self-declared data sourced from telecom operators, e-commerce marketplaces, apps and publishers
Scale across the majority of the mobile population
Verified and continuously checked for On-Target Reach (OTR) against Nielsen DAR and Facebook
App usage data
Quality segments created by picking individual apps (no pre-packaged data) from top app SDKs and exclusive utility apps
Scale across the majority of the mobile population
Raw deterministic app usage data refreshed daily
Purchase intent data
Quality real shopping data or product view frequencies that follow strict thresholds in shopping environments, sourced from e-commerce sites, loyalty progammes, publishers, invoice and other purchase fulfilment providers
Scale with cross-device extension on demand
Raw purchase intent data refreshed daily
“These results are outstanding and we could not be more satisfied. Once more, Zeotap has proven to be a very reliable partner, not only with their deterministic demographic data, but also with their accurate interest data.”PETER JACKSON, MANAGING DIRECTOR, RED BULL
“Zeotap has tremendously helped us in shaping the marketing strategy of our new fashion collection. By taking the guesswork out with accurate data, we could identify the most profitable interested target audience.”Pepe Jeans
One decade, four data revolutions
Data and identity has been top of mind for more than a decade in the marketing ecosystem. Trying to systematise its development, one can structure it into four major evolutions.
This guide summarises where it all started and what has changed over the years: from the early days of contextual data to the era of intelligent customer data.