Made for marketing
Zeotap CDP’s marketing-friendly interface enables direct control over the management of customer segments for audience targeting and suppression.
Same segment, different use cases
Zeotap CDP allows you to build segments that can be easily repurposed for different use cases and activated in different channels.
Just add Zeotap Data
Fill in any gaps in your first party data with Zeotap Data - a data asset designed for Europe, delivering quality without compromising on privacy.Audience Management
Whether you’re aiming for customer acquisition, growth or retention, you can easily create customer segments in a few clicks based on any first-party data – from identifiers to behavioural attributes – that drive your marketing goals.
Predictive Audiences
Unlock the power of machine learning, without needing a data scientist. Designed for marketers, Zeotap CDP features ‘out of the box’ no-code models to allow you to pinpoint the audiences most (or least) likely to convert, to drive the success of your campaigns.
Enhance your quality and reach
With the addition of Zeotap Data, you can build upon your base of first-party data by either enriching your profiles with additional datapoints or by extending your segment reach across new channels and devices through third-party identity resolution.
Get a demo“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”Steffen Roehn, former CIO, Deutsche Telekom
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”Kay Schwabedal, Chief Digital Officer, Virgin Media
“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”Jordi Urbea, Chief Revenue Officer, Ogilvy Spain
Collect
Bring together all of your data sources into a single platform.
Unify
Create a Trusted Golden Record that builds in compliance.
Segment
Enhance your data with no-code AI segmentation and deterministic lookalikes.
Activate
Deliver personalised, multi-channel customer journeys.