Build with any attribute
Create segments based on any first-party data attribute – from identifiers and profiles to events
Segment in a few clicks
Create sophisticated audiences easily, using a simple interface
Lookalike audiences
Activate our integrated third-party identity graph to create scalable lookalikes of your key audiencesImprove ROAS
Strong campaign return relies on having accurate audiences. Zeotap’s Customer Intelligence Platform (CIP) makes it easy to minimise wastage – for example, by easily excluding existing customers from new acquisition campaigns.
Acquire new customers
Creating audiences doesn’t have to be limited to your existing data. As the only CDP to have natively integrated third-party identity solutions, we make it easy to expand your reach with lookalike audiences, boosting your acquisition efforts.
Increase conversion rates
By creating lookalike audiences based on your best customers, you can improve the targeting of your campaigns and create the conditions for higher conversion rates.
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”Steffen Roehn, former CIO, Deutsche Telekom
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”Kay Schwabedal, Chief Digital Officer, Virgin Media
“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”Jordi Urbea, Chief Revenue Officer, Ogilvy Spain
Collect
Bring together all of your data sources into a single platform
Unify
Create a Trusted Golden Record that builds in compliance
Segment
Enhance your data with no-code AI segmentation and deterministic lookalikes
Activate
Deliver personalised, multi-channel customer journeys