Why Zeotap CDP?

Privacy at scale

Automatically reflect customer consent to enable customer experiences without the compliance headache.

Unification equals personalisation

Unify your data into a single customer view, to create a foundation for delivering personalisation at scale.

Future-proof advertising

Zeotap CDP is the only CDP that links a Universal ID to every customer profile for continued addressability long into the cookieless future.


One of the most critical functions of a Customer Data Platform is a solid process for resolving identity into a single customer view. With over seven year’s experience in identity stitching, Zeotap CDP allows you to build your own private identity graph based on two identity strategies: Customer Merge and Customer Distinction.

The Customer Merge strategy combines any linkage information to identify a customer – for example, linking all behaviours of an anonymous user to their behaviours as a logged-in user. The Customer Distinction strategy uses deterministic, primary identifiers to identify a customer, helping maintain a higher quality of data as user behaviour is linked based on higher-quality identifiers.

Identity Resolution

Create a cross-channel and cross-device Trusted Golden Record of each customer that includes offline and online data by matching identifiers across devices and touchpoints.


Consent Orchestration

Each customer profile includes consent purposes and marketing preferences, creating actionable and compliant customer segments, allowing you to easily deliver campaigns and customer experiences that satisfy data privacy regulations such as GDPR and CCPA.


A global universal identity solution from Zeotap, ID+ is designed to safeguard the future of identity and addressability in a world of data deprecation and when third-party cookies are no longer with us. It connects publishers, advertisers and both buy-side and sell-side platforms together to form a new ecosystem for the cookieless future.

What our customers say

“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom

Steffen Roehn, former CIO, Deutsche Telekom

“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media

Kay Schwabedal, Chief Digital Officer, Virgin Media

“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”
Jordi Urbea, Chief Revenue Officer, Ogilvy Spain

Jordi Urbea, Chief Revenue Officer, Ogilvy Spain

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