Built for Europe
Most CDPs are built for North America, where rules on data consent are more relaxed. From our German HQ, we've engineered our platform to meet the world's strictest consent environment.Made for marketers
Marketers are the ones most often dealing with the day-to-day of consent collection and activation – we design to make it easy for them to keep compliance in check.Designed for activation
Storing consent is only useful if it can be easily activated across campaigns. With our platform, you can easily reflect consent across every segment and channel.Get a single view of consent
No matter how or where you capture consent and marketing preferences, the Customer Intelligence Platform cuts through the chaos to standardise, master and resolve them, so that you have a single record of consent as part of your single customer profile.
Get a demoGuardrails for peace of mind
Marketers need to execute quickly – and don’t have time for a DPO to look over whether every new campaign has the right consent settings. Zeotap allows you to set universal rules for honouring consent, so you can launch campaigns safe in the knowledge that you’ve got consent and marketing preferences covered.
Get a DemoFrom consent to preferences
In a world where transparency around data use is critical, you’re likely capturing more than just consent: you’re also storing a user’s preferences on how they want to be communicated to. Zeotap gives you the same orchestration ability with these preferences, helping you easily deliver the right communications.
Get a demoCollect
Bring together all of your data sources into a single platform
Unify
Create a Trusted Golden Record that builds in compliance
Segment
Enhance your data with no-code AI segmentation and deterministic lookalikes
Activate
Deliver personalised, multi-channel customer journeys