Why Zeotap CDP?

Built for Europe

Most CDPs are built for North America, where rules on data consent are more relaxed. From our German HQ, we've engineered our platform to meet the world's strictest consent environment.

Made for marketers

Marketers are the ones most often dealing with the day-to-day of consent collection and activation – we design to make it easy for them to keep compliance in check.

Designed for activation

Storing consent is only useful if it can be easily activated across campaigns. With our platform, you can easily reflect consent across every segment and channel.

THE CDP THAT MAKES A DPO HAPPY

The landscape of consent (and marketing preferences) is complex. To begin with, customers can consent to different things, across different channels and on different devices, and all these preferences need to be mastered and stored. This is only the start of the challenge – these preferences then need to be accurately reflected across different types of marketing activity on different channels.

For a marketer, this is a growing nightmare – for a Data Protection Officer (DPO), it’s a ticking time bomb to a slip-up. Discover how Zeotap’s Customer Intelligence Platform’s consent orchestration functionality can help both sleep better at night.

Get a single view of consent

No matter how or where you capture consent and marketing preferences, the Customer Intelligence Platform cuts through the chaos to standardise, master and resolve them, so that you have a single record of consent as part of your single customer profile.

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Guardrails for peace of mind

Marketers need to execute quickly – and don’t have time for a DPO to look over whether every new campaign has the right consent settings. Zeotap allows you to set universal rules for honouring consent, so you can launch campaigns safe in the knowledge that you’ve got consent and marketing preferences covered.

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From consent to preferences

In a world where transparency around data use is critical, you’re likely capturing more than just consent: you’re also storing a user’s preferences on how they want to be communicated to. Zeotap gives you the same orchestration ability with these preferences, helping you easily deliver the right communications.

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What our customers say

“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”

Steffen Roehn, former CIO, Deutsche Telekom

“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media

Kay Schwabedal, Chief Digital Officer, Virgin Media

“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”
Jordi Urbea, Chief Revenue Officer, Ogilvy Spain

Jordi Urbea, Chief Revenue Officer, Ogilvy Spain

EXPLORE

ZEOTAP CDP

Collect

Bring together all of your data sources into a single platform

Unify

Create a Trusted Golden Record that builds in compliance

Segment

Enhance your data with no-code AI segmentation and deterministic lookalikes

Activate

Deliver personalised, multi-channel customer journeys

Schedule a Demo

See how simple it is to deliver amazing customer experiences without compromising on user privacy. Complete the short form and we'll be in touch to schedule your demo.