Why expand with Zeotap Data?
PRIVACYFully-consented data for total GDPR compliance
SCALEData from over 130 providers to deliver unrivalled cross-channel scale
QUALITYPeople-based and deterministic for unbeatable reliability
RESOLVING IDENTITY IN A PRIVACY-FIRST WORLD
The customer journey has grown increasingly complex, with cross-channel and cross-device journeys meaning that a single individual can now have a wide universe of identifiers – from cookies to email addresses to account numbers.
For marketers, this means that there are multiple areas of your customer’s activity that have ‘gone dark’ as a result of being unable to identify your customers on channels and platforms that you don’t own.
This is where Zeotap Data and its ability to deliver third-party identity resolution comes in, giving you the ability to identify your customers on new channels and devices, opening up new opportunities to deliver connected, effective customer journeys.
ACTIVATE YOUR FIRST-PARTY DATA
Using Third Party Identity Resolution, you can easily ingest your first-party data (whether online or offline identifiers) and have Zeotap Data connect it to identifiers across the programmatic ecosystem, making your customers identifiable for targeting (or exclusion).
MAKE THE UNKNOWN, KNOWN
Most visitors to your website will fail to authenticate, leaving them largely unidentifiable and therefore a missed opportunity for the kind of personalisation that drives conversion.
Zeotap Data provides the solution by helping identify those anonymous visitors, helping build a connected picture of the customer journey.
PRIVACY AND SECURITY
Increasing identification should never come at the cost of consumer privacy. Zeotap Data includes only fully-consented data, and is both GDPR and ePrivacy compliant. Our systems undergo continual security recertification, including ISO 27001, ISO27017 and ISO27018, so you can be confident in the data you’re using.
QUALITY AND SCALE
Zeotap Data’s data is composed of over 500 million unique IDs, delivering European coverage. Zeotap Data provides only people-based and deterministic data, sourced from over 130 providers (50% exclusive to Zeotap) and refreshed daily to ensure reliable identification.
SOLUTIONS FOR THE COOKIELESS FUTURE
With third-party cookies set to be deprecated in 2023, Zeotap has developed a new solution to identity resolution in the form of ID+, a Universal ID that puts privacy first. With leading European publishers already on board, this empowers marketers to continue to expand addressability in a future without cookies.
What our customers say
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom
“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”
Jordi Urbea, Chief Revenue Officer, Ogilvy Spain
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