PRIVACY
Fully-consented data for total GDPR complianceSCALE
Data from over 130 providers to deliver unrivalled cross-channel scaleQUALITY
People-based and deterministic for unbeatable reliabilityACTIVATE YOUR FIRST-PARTY DATA
Using Third Party Identity Resolution, you can easily ingest your first-party data (whether online or offline identifiers) and have Zeotap Data connect it to identifiers across the programmatic ecosystem, making your customers identifiable for targeting (or exclusion).
MAKE THE UNKNOWN, KNOWN
Most visitors to your website will fail to authenticate, leaving them largely unidentifiable and therefore a missed opportunity for the kind of personalisation that drives conversion.
Zeotap Data provides the solution by helping identify those anonymous visitors, helping build a connected picture of the customer journey.
PRIVACY AND SECURITY
Increasing identification should never come at the cost of consumer privacy. Zeotap Data includes only fully-consented data, and is both GDPR and ePrivacy compliant. Our systems undergo continual security recertification, including ISO 27001, ISO27017 and ISO27018, so you can be confident in the data you’re using.
QUALITY AND SCALE
Zeotap Data’s data is composed of over 500 million unique IDs, delivering European coverage. Zeotap Data provides only people-based and deterministic data, sourced from over 130 providers (50% exclusive to Zeotap) and refreshed daily to ensure reliable identification.
SOLUTIONS FOR THE COOKIELESS FUTURE
With third-party cookies set to be deprecated in 2023, Zeotap has developed a new solution to identity resolution in the form of ID+, a Universal ID that puts privacy first. With leading European publishers already on board, this empowers marketers to continue to expand addressability in a future without cookies.