Zeotap’s Connect product addresses the challenges of identity resolution and linking for AdTech and MarTech. Zeotap manages roughly 20 billion ID and growing. In their presentation, Zeotap engineers will delve into data access patterns, processing, and storage requirements to make a case for a graph-based store. They will share the results of PoCs made on technologies such as D-graph, OrientDB, Aeropike, and Scylla, present the reasoning for selecting JanusGraph backed by Scylla, and take a deep dive into their data model architecture from the point of ingestion. Learn what is required for the production setup, configuration, and performance tuning to manage data at this scale.
Optimising acquisition campaigns: how to increase conversion rate with a better targeting
August 18, 2023
A poor targeting in your acquisition campaigns online can lead to a great deal of
