Why Zeotap CDP?
Your full customer viewUnify your customer data under one roof, driving your marketing with a single, unified profile for each customer.
Fill your data gapsLack of access to data? Zeotap's CIP fills the gaps, as the only CDP with natively-integrated Third Party Data Enrichment.
Resolve identitiesFinally get the full picture of your customer by resolving multiple attributes in your own 'private identity graph'.
OUR CPG CUSTOMERS
Relationships built on trust.
THE POST-CORONA WORLD OF CPG
COVID-19 has changed the CPG landscape forever. As consumers were forced online, patterns and loyalties have begun to shift rapidly – for a CPG brand that wants to truly understand its customers, it’s time to take data seriously. Discover how Zeotap’s Customer Intelligence Platform (CIP) is the CDP for CPG – helping you build a comprehensive, actionable view of your customers – and what results that can bring.
Know your customer
For many CPG companies, the biggest challenge of data-driven marketing is the lack of access to data itself, as retailers ‘own’ the lion’s share of it.
Zeotap’s CIP is unique in helping complete the picture, with Third Party Data Enrichment to fill data gaps, and Third Party Identity Resolution to make ‘unknown’ website traffic ‘known’.
Power new D2C strategies
With great power comes great responsibility: building a direct-to-consumer strategy demands that you create great customer experiences at every touchpoint.
Zeotap’s CIP unifies customer data from all marketing, service and fulfilment tools at speed and scale, so you have a complete view of the customer to act upon.
Deliver personalisation with ease
With a unified view of your customers in hand, the CIP’s Predictive Audiences module allows you to create machine-learned audiences, activating personalised touchpoints for them with just a few clicks thanks to a library of hundreds of adtech and martech integrations.
As CPAs rise, it gets harder and harder to drive strong ROI from paid acquisition campaigns.
With Zeotap, you can create suppression audiences out of your existing customers, minimising wasted spend while you use machine-learned modelling to target audiences more likely to convert.
What our customers say
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media
“These results are outstanding and we could not be more satisfied. Once more, Zeotap has proven to be a very reliable partner, not only with their deterministic demographic data, but also with their accurate interest data.”
PETER JACKSON, MANAGING DIRECTOR, RED BULL
Bring together all of your data sources into a single platform.
Create a Trusted Golden Record that builds in compliance.
Enhance your data with no-code AI segmentation and deterministic lookalikes.
Deliver personalised, multi-channel customer journeys.