Why Zeotap CDP?
Solutions for every data needWhether your clients need to manage their first-party data or need additional data to support campaigns, Zeotap has a range of solutions to fit.
Unrivalled privacy and securityBe confident in compliance – Zeotap builds for the highest European standards for consent, security and beyond.
Deliver in a cookieless futureProducts and solutions designed to solve the challenges of addressability when third-party cookies disappear.
TRUSTED BY THE WORLD'S LEADING AGENCIES
The next-gen Customer Data Platform
First-party data assets are a critical part of delivering high-performing marketing – but achieving this in Europe’s strict compliance environment is challenging.
Zeotap’s Customer Intelligence Platform specialises in programmatic addressability with privacy front-and-centre, empowering your clients and campaigns (even after cookies disappear).
Zeotap hosts Europe and India’s leading data marketplace, with over 130 premium sources delivering socio-demographic, app usage and purchase intent data. Use this deterministic data at scale to support your activation strategies or to enrich your clients’ own first-party data assets.
Your clients’ first-party data can be made addressable across the programmatic ecosystem with the use of Zeotap’s Third-Party Identity Resolution solution. Sustainable into the cookieless future, it empowers higher ROI through more accurate targeting and suppression.
Ready for the cookieless future
Each one of Zeotap’s solutions is built for the cookieless future. At the foundation of this is ID+, a Universal ID that connects advertisers and publishers on a network based on transparent user authentication through hashed offline identifiers.
What our customers say
“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”
Jordi Urbea, Chief Revenue Officer, Ogilvy Spain
“ID+ will bring a lot of value to an industry that’s looking for ways to solve an identity challenge that affects every player in the advertising value chain. We’re happy to partner with Zeotap and become one of the first publishers to try out the user identification infrastructure they have put in place.”
Alfredo Martell, General Director, Imagen Digital
“As the importance of building a diversified approach to persistent identity in the open web increases, and clients look to shore up their approach to identity, we’re proud to be working with Zeotap on its ID+ initiative.”
Miles Pritchard, Managing Partner, OMD
Bring together all of your data sources into a single platform.
Create a Trusted Golden Record that builds in compliance.
Enhance your data with no-code AI segmentation and deterministic lookalikes.
Deliver personalised, multi-channel customer journeys.