Why Zeotap CDP?

Generate sustainable new revenue

Zeotap's extensive network helps deliver premium returns for its partners’ quality data.

Unrivalled security and compliance

Zeotap is built for European compliance standards, with certifications including ISO 27001, CSA Star and GDPR Seal.

Monetisation without complication

Zeotap takes away the complexity of working in a data marketplace by having a combined dataset.


The home for quality data

The quality of our marketplace is what makes us different – we look for exclusive and unique data that hasn’t been made widely available to the market yet.

Our algorithms score and select competing data sets from our providers based on a proprietary Priority Matrix, which objectively ranks and selects them from different partners in our queue.

Data monetisation for the cookieless future

By connecting your data to Zeotap’s ID+, you’re safeguarding your data monetisation strategy when third-party cookies are deprecated. The ID+ ecosystem connects data providers and publishers with leading advertisers, creating a sustainable system of addressability for the future.

Privacy, made in Germany

Like any product developed by Zeotap, our Data Marketplace is designed to protect not only the consumer, but the interests of our Data Partners.

What our customers say

“Our partnership with Zeotap has been great. The powerful combination of our data combined with Zeotap’s high-quality app usage and purchase intent data has allowed the UK largest brands to achieve increased marketing ROI.”
Charlie Mcgee, Director of Advertising, Three UK


“With the upcoming changes to cookies, the concept of identification and publishers’ proprietary data will become key to the digital ecosystem. We’re delighted to collaborate with Zeotap on this important subject at the start of this important year.”

David Folgueira, Executive Director PMS AdTech, Prisma Media

“The ID+ of Zeotap couldn’t have come at a better time. In a world where privacy is a prime concern, cookie-less user identity resolution, touch-point and device mapping in a privacy-regulation-friendly way is vital.”

Chandra Mohan, Managing Director, International Business Times

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