Why Zeotap CDP?

Unrivalled compliance

Be confident in compliance – Zeotap engineers for the highest European standards for consent, security and privacy.

Made for marketers

Zeotap is the CDP designed to be easy to use – you can even run machine learning without the help of a Data Scientist.

Fill the gaps in your data

Not enough data? No problem. Zeotap is the only CDP to enhance your first-party data with compliant third-party data.


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The next-generation CDP

Customer data is the foundation that delivers scalable advertising, personalised marketing and relevant service.

The problem is that most CDPs aren’t made for the tougher privacy and compliance environment of Europe – on the other hand, Zeotap’s Customer Intelligence Platform was born in it. Discover how to unify, enhance and activate your data while putting privacy first.

Fill the gaps in your data

No-one’s data is perfect – even the best first-party data is likely missing attributes that a marketer would love to have.

This is where Zeotap steps in, with compliant third-party data from over 150 premium partners to enrich your first-party data at scale.

Make the unknown, known

When most Customer Data Platforms talk about ‘identity resolution’, they mean first-party data only.

Zeotap is the only CDP to add Third-Party Identity Resolution, making the ‘unknown’ unauthenticated visitors to your website identifiable.

Ready for the cookieless world

With third-party cookies set to disappear, making your first-party data addressable across the programmatic ecosystem is about to get a lot harder.

This is where Zeotap’s ID+ solution comes in: sustainable into the cookieless future, it empowers higher ROI through accurate targeting.

What our customers say

“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media

Kay Schwabedal, Chief Digital Officer, Virgin Media

“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom

Steffen Roehn, former CIO, Deutsche Telekom

“Zeotap has tremendously helped us in shaping the marketing strategy of our new fashion collection. By taking the guesswork out with accurate data, we could identify the most profitable interested target audience.”
Pepe Jeans

Pepe Jeans

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