Why Zeotap CDP?
Create a single customer viewZeotap breaks your customer data out of legacy silos, creating a single, unified profile for each customer.
Unparalleled privacy and securityWe engineer to European compliance standards, so you can be confident in how your customer data is managed.
Personalise on any channelKeep customers engaged with smarter personalisation across your full stack of marketing and advertising tools.
COMPETING IN A DISRUPTED SPACE
Today’s insurance customer is asking more of their experience – more ways to interact, more digital services and of course, more personalisation. Recent years have seen dozens of credible digital-first disruptors enter the market to meet this demand – and they’re succeeding.
To compete in this evolving space means having a crystal-clear view of the customer, and the ability to take action on it at scale. That’s where Zeotap’s Customer Intelligence Platform (CIP) comes in.
Overcome data silos
Break free of legacy data systems and department-based silos by bringing all your customer data into one place.
Zeotap’s CIP unifies data and identities from every channel and platform, forming a single customer view that acts as the foundation for consistent customer journeys.
Deliver personalised customer journeys
With a clear view of every customer attribute and event, you’re able to deliver personalised experiences at scale.
Using the CIP’s User Journey Orchestration functionality, you can easily create personalised journeys through hundreds of martech and adtech integrations.
Creating new digital touchpoints normally requires multiple API integrations to ensure they work together – a complex and time-consuming investment.
Zeotap’s CIP means you just need one integration to bring your new service into the rest of your stack, cutting down time-to-value in your new customer journey.
Reduce churn and attrition
For insurance companies, retention is perhaps the most critical of all business metrics.
Zeotap’s Predictive Audiences module creates machine-learned segments of your customers most likely to churn, so that you can focus on your campaigns and offers in time to save them.
What our customers say
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media
“Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients.”
Jordi Urbea, Chief Revenue Officer, Ogilvy Spain