Why Zeotap CDP?
Create a unified customer viewMerge data from disparate sources, resolving identities to create a single, unified profile for all your customers.
Personalisation with privacyTelco consumers demand personalisation and privacy - balance them with confidence.
Deliver multichannel experiencesKeep customers engaged with personalisation across every touchpoint, including customer service.
OUR TELCO CUSTOMERS
Relationships built on trust.
SIMPLIFYING A COMPLEX JOURNEY
The customer journey for a telco customer is naturally complex, with a broad range of products, a lengthy multi-touch purchase cycle and different contract lengths. In this environment, customer data ends up siloed into different platforms, leading to a fragmented experience for the end user.
To ensure that hard-won customers are retained, leading telcos turn to Zeotap’s Customer Intelligence Platform (CIP).
Overcome data silos
Break free of legacy data systems and department-based silos by bringing all your customer data into one place.
Zeotap’s CIP unifies data and identities from every channel and platform, forming a single customer view that acts as the foundation for consistent customer journeys.
Prevent churn and attrition
With our customer intelligence platform, it’s easy to prevent churn.
Zeotap’s Predictive Audiences module creates machine-learned segments of your customers most likely to churn, so that you can focus on your campaigns and offers in time to save them.
Increase upsell and cross-sell
Customer Lifetime Value is a pivotal metric for telco, and at its core is the ability to effectively cross-sell and upsell products and services.
Zeotap’s Predictive Audiences module allows you to create machine-learned audiences of customers most likely to be effectively upsold, streamlining your campaigns for the best possible result.
Increase conversion rates
Many marketers still rely on website data to target site visitors with campaigns and offers to increase conversion – missing the bigger picture.
Use Zeotap’s CIP to deliver Next-Best-Action based on the full picture to increase conversions.
What our customers say
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media
“Our partnership with Zeotap has been great. The powerful combination of our data combined with Zeotap’s high-quality app usage and purchase intent data has allowed the UK largest brands to achieve increased marketing ROI.”
CHARLIE MCGEE, DIRECTOR OF ADVERTISING, 3 UK
Bring together all of your data sources into a single platform.
Create a Trusted Golden Record that builds in compliance.
Enhance your data with no-code AI segmentation and deterministic lookalikes.
Deliver personalised, multi-channel customer journeys.