REDUCE 20-40% MEDIA WASTAGE IN 8 WEEKS OF GO-LIVE WITH ZEOTAP CDP
By activating your customer data in Zeotap CDP, you can easily identify and segment people who have already bought or can’t buy your products or services, and exclude them from your acquisition campaigns more effectively than any other suppression efforts you potentially already have in place. As a result, you can save between 20% to 40% of your ad spend on acquisition campaigns and avoid poor customer experience. The reclaimed ad spend can be reinvested in new prospects who are likely to convert at higher conversion rates.
How it works
Audience suppression involves removing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
A SOLUTION FOR EVERY
Suppress audiences based on recent purchases, churn likelihood, demographics, likes/dislikes, timing
Suppress audiences who are not likely to be interested in a product
Suppress audiences less likely to engage with a product promotion
Suppress audiences based on their low CLV score (less likelihood to convert)
Suppress audiences who have recently returned merchandise
Suppress audiences from specific online offers and website pages
Cool Vendor in AdvertisingGartner
Best data enabling technologyADexchanger
Certified CDPCDP Institute
High Performer SpringG2
A SOLUTION FOR EVERY
Reduce cost of acquisition and lower retargeting cost.
Remove customers who recently purchased and also the ones in mid funnel (e.g. test drive booked) from your campaigns.
23% reduction in CAC.
Campaign goal achieved with only ~75% of the budget.
Build new audiences based on returns and complaints data.
Use case management data to suppress unhappy customers from acquisition campaigns.
Reduced ad frequency and increased relevant customer reach by 15%.
Increase upsell conversions to satisfied customers.
Suppress audiences with an unresolved technical issue to reinvest saved media budget in existing customers nearing the end of their contract.
Reallocation of budget to valued customers increased upsell conversions by ~25%.