– ZeoCoreTM, the technology that powers zeotap’s products, is granted its first patent in the US region and awaits two additional pending patents in the EU and Canada.
-The patent reflects a GDPR-compliant process of linking traditional and digital identifiers with deterministic user data within telecom environments.
-As of today, zeoCoreTM ingests, processes and harmonizes more than four billion customer audience profiles, most of them refreshed daily, and currently serves over 50 of the top global 100 brands.
BERLIN, LONDON, MILAN, PARIS, MADRID, NEW YORK, BENGALURU, 25 September: The global data company zeotap announced today that its technology platform zeoCoreTM, which processes and merges large sets of raw data for optimal customized campaign performance, has received its first patent in the US recognizing its innovative telecom network-based ID mapping solution. Meanwhile, the company has two pending patents in the EU and Canada, which upon approval will make zeoCoreTM a recognized and protected solution in some of the major mobile advertising markets in the world.
The earned patent reflects a GDPR-compliant process of linking traditional and digital identifiers with deterministic user data within telecom network environments. This proprietary technology solution is the only one of its kind globally and has helped zeotap secure leading telecom operators the world over as clients. You can access the US patent documentation here.
Zeotap’s engineers worked for more than three years to achieve this feat in collaboration with two external teams of German and US lawyers and patent attorneys who provided their legal guidance with the filing process. The effort was buttressed by the previous experience of zeotap members who have previous IP-related experience with successful patents for companies such as IBM Watson, Cisco and Symantec.
“ZeoCoreTM is a breakthrough solution that contributes to the industry by offering something not previously available: offline to online ID linking capabilities,” says Jannik Podlesny, Solutions Architect at zeotap “This is made possible by our uniquely architected technology solution that enables the anonymous mapping and processing of customer data within the telecom data network.”
In 2014, when the idea of zeotap was first conceptualized, there were no existing players in the marketing industry with a solution capable of leveraging the varying complexity and volumes of big data from large corporations. Daniel Heer – Founder & CEO at zeotap and Projjol Banerjea – Founder & CPO at zeotap took this opportunity, to create what is today known as zeoCoreTM – the intelligent technology that powers zeotap’s solutions. Four years and a US patent later, zeoCoreTM is able to ingest, process and harmonize more than four billion customer profiles, most of those refreshed on a daily basis from a wide range of high quality data partners, and currently serves over 50 of the top 100 global brands.
“We’re a technology-focused company and we’ve invested heavily in engineering and data science since inception,” says Projjol Banerjea – Founder & CPO at zeotap. “These patents clearly evince the long-term competitive advantage we’ve developed with zeoCoreTM.”
zeotap unites the world’s most valuable data to fuel growth. We enable our clients to achieve better results through precision at scale and intelligent technology. The first company to win major telecom operators around the world as data partners, zeotap has since become the leader in sourcing, refining and distributing high-quality data from large enterprises. Founded in Berlin in September 2014, zeotap today has offices in New York, London, Madrid, Milan, Paris, Bengaluru and Mumbai and counts all major media agencies and many global brands as its clients. More information: www.zeotap.com
Oliver Kanders, SVP Marketing, EMEA
Mariona Prat, Head of Marketing