Do you have an efficient process for creating customer segments?

The manual process for data teams to stitch together customer data from multiple silos on an ad hoc basis for marketing is time consuming.

THE GOAL

Operational efficiency (time savings for both data and marketing teams).

THE CHALLENGE

Data teams are stretched meeting customer segmentation requests from marketing teams. It can take weeks to stitch siloed data into a single customer segment ready for campaign activation. There is a risk of delayed time-to-market with a detrimental impact to marketing goals.

THE ZEOTAP SOLUTION

Zeotap CDP automates the segment creation process by delivering marketers’ access to actionable customer data within a marketer-friendly platform. Customer segments are dynamically updated in real-time to power personalisation at scale that supports marketing goals.

THE BENEFITS

  • Replace a manual process with the automatic segmentation of customer attributes to save time and free up the resource of your data teams
  • Give marketing an easy-to-use tool to create customer segments in just a few clicks
  • Activate the same customer segment across multiple platforms at the click of a button to realise genuine scalability

THE RESULTS

  • Unidad Editorial enabled greater efficiency and grew customer spend with Zeotap CDP. They identified the need for a scalable solution that allows for customer segment creation and easy activation in its ad platforms of choice. Felipe Moreno Padilla, Head of Data Advertising Strategy at Unidad Editorial, explained “We needed a partner that could meet our goals to deliver automated segment creation and activation across multiple platforms.” Read the full case study here.

Zeotap CDP enables marketers to create customer segments for quick campaign activation

EXPLORE

ZEOTAP CDP

UNIFY

Be confident in consent from the start, with a single customer view that builds in compliance

    ENHANCE

    Don’t just manage your data, enhance it with ML segmentation and lookalikes.

      ACTIVATE

      Deliver personalised, multi-channel customer journeys based on your data

        Zeotap Insights

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