Goodbye, third-party cookies – hello, Universal ID

The deprecation of third-party cookies will put a strain on advertisers’ ability to offer targeted ads that appeal to consumers and generate return. Universal IDs are the natural next step in easing this strain – and there’s not a minute to lose in getting one on board.

THE GOAL

Deliver accurate and effective programmatic advertising that drives measurable results and complies with privacy regulations – all in the absence of third-party cookies.

THE CHALLENGE

The disappearance of third-party cookies in late 2023 means that the usual means of addressing target audiences will break.

In the new reality of addressability, brands are left to choose between targeting methods like contextual or probabilistic, which offer reach but little accuracy – putting budgets at risk of being wasted.

THE ZEOTAP SOLUTION

Zeotap’s ID+ is a Universal ID that delivers premium addressability in a cookieless future. Natively integrated into the Customer Intelligence Platform, it allows marketers to connect their first-party data to the programmatic ecosystem for addressing across channels, and offers quality authenticated audiences from over 60 publishers in Europe and India.

ID+ has consent baked into it, ensuring that accurate, quality audience addressability doesn’t come at the cost of consumer privacy.

EXPLORE

THE CUSTOMER INTELLIGENCE PLATFORM

UNIFY

Be confident in consent from the start, with a single customer view that builds in compliance.

    ENHANCE

    Don’t just manage your data, enhance it with ML segmentation and lookalikes.

      ACTIVATE

      Deliver personalised, multi-channel customer journeys based on your data.

        Zeotap Insights

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