Wrong audience, poor return
As CPAs rise, it gets harder and harder to drive strong ROAS (Return on Advertising Spend). Exercising your budget effectively means taking more steps to minimise the wastage that comes with inaccurate targeting, such as ensuring existing customers are excluded from campaigns.
Launch paid acquisition campaigns deliver strong ROAS.
Acquisition campaigns often target existing customers and other irrelevant audiences, which is not only a waste of budget and resources, but also a lost opportunity to reach the prospects who will truly impact your ROI.
THE ZEOTAP SOLUTION
Use the Predictive Audiences module on the Customer Intelligence Platform to create machine-learned audiences based on who’s most likely to convert.
Meanwhile, the platform ensures that your existing customers are excluded (and potentially targeted separately with offers that can drive upsell/cross-sell opportunities).