Wrong audience, poor return

As CPAs rise, it gets harder and harder to drive strong ROAS (Return on Advertising Spend). Exercising your budget effectively means taking more steps to minimise the wastage that comes with inaccurate targeting, such as ensuring existing customers are excluded from campaigns.

THE GOAL

Launch paid acquisition campaigns deliver strong ROAS.

THE CHALLENGE

Acquisition campaigns often target existing customers and other irrelevant audiences, which is not only a waste of budget and resources, but also a lost opportunity to reach the prospects who will truly impact your ROI.

THE ZEOTAP SOLUTION

Use the Predictive Audiences module on the Customer Intelligence Platform to create machine-learned audiences based on who’s most likely to convert.

Meanwhile, the platform ensures that your existing customers are excluded (and potentially targeted separately with offers that can drive upsell/cross-sell opportunities).

EXPLORE

THE CUSTOMER INTELLIGENCE PLATFORM

UNIFY

Be confident in consent from the start, with a single customer view that builds in compliance

    ENHANCE

    Don’t just manage your data, enhance it with ML segmentation and lookalikes

      ACTIVATE

      Deliver personalised, multi-channel customer journeys based on your data

        Zeotap Insights

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