Personalisation is not a “one and done” approach

A truly personalised customer journey involves more than just reacting to a user’s session behaviour. Delivering truly personalised experiences requires the ability to easily identify and address customers across any channel – and that’s where the challenge comes in.

THE GOAL

Deliver personalised journeys across any channel, showing Next Best Action and Next Best Offer to increase engagement, conversion and customer lifetime value.

THE CHALLENGE

Many tools that claim to offer true 1:1 personalisation – such as product recommendation systems – often fail to deliver personalised experiences beyond the user’s current session.

This could lead to losing out on valuable opportunities to offer targeted experiences that drive a higher ROI.

THE ZEOTAP SOLUTION

Create a unified customer view using Zeotap’s Customer Intelligence Platform, creating and applying machine-learned segments in just a few clicks using the platform’s Predictive Audiences module.

Activate these audiences seamlessly through hundreds of integrations to deliver a personalised customer experience throughout the journey.

EXPLORE

THE CUSTOMER INTELLIGENCE PLATFORM

UNIFY

Be confident in consent from the start, with a single customer view that builds in compliance

    ENHANCE

    Don’t just manage your data, enhance it with ML segmentation and lookalikes

      ACTIVATE

      Deliver personalised, multi-channel customer journeys based on your data

        Zeotap Insights

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