Do you have an effective process in place for suppressing existing customers?

Utilise suppression audiences for new customer acquisition campaigns on Facebook and Instagram, as well as other adtech platforms, to reduce customer acquisition costs.

THE GOAL

Customer acquisition: reduce customer acquisition cost (CAC) and cost per order (CPO).

THE CHALLENGE

Audience suppression involves removing a specific group from an advertising campaign based on their likeliness to convert. Audience suppression is an imperative marketing technique when the goal is customer acquisition, as the efficiency of ad spend can be enhanced if you’re not wasting money targeting existing customers.

THE ZEOTAP SOLUTION

Zeotap CDP combines audience suppression with its proprietary data asset – Zeotap Fuel – that supplements your first-party data to build a larger audience to exclude. Unique to Zeotap, this fills any gaps in your first-party data and completes the 360° picture without compromising privacy. Using this approach, a greater quantity of customer IDs can be excluded to optimise budget spend and minimise wastage. 

THE BENEFITS

  • Create a Trusted Golden Record of each and every customer by unifying your first-party data from key data silos, both online and offline.
  • Enrich your first-party customer IDs with Zeotap Fuel to increase the number of existing customers that can be excluded.
  • Zeotap Fuel includes: socio-demographic data, app usage data, purchase intent data and brand purchase data.
  • Drive efficiency and scale by repurposing your segment of existing customers across a range of platform integrations.
  • Reduce your time to market with acquisition campaigns, as once your suppression audience segment is created it is dynamically updated.
  • Target prospects and exclude existing customers to reduce acquisition costs.

THE RESULTS

  • A leading European tier-1 telco/cable company reduced their cost per order (CPO) by 43% on Facebook and Instagram.

EXPLORE

ZEOTAP CDP

UNIFY

Be confident in consent from the start, with a single customer view that builds in compliance

    ENHANCE

    Don’t just manage your data, enhance it with ML segmentation and lookalikes.

      ACTIVATE

      Deliver personalised, multi-channel customer journeys based on your data

        Zeotap Insights

        Schedule a Demo

        See how simple it is to deliver amazing customer experiences without compromising on user privacy. Complete the short form and we'll be in touch to schedule your demo.