Reducing churn requires data-driven insight

Good acquisition with poor retention is a zero-sum game. By identifying the specific attrition signals that negatively impact churn rate, you can react at scale with messages and offers that increase retention.

THE GOAL

Increase customer loyalty by recognising and reacting to the specific attrition signals that indicate churn risk. Use these signals to target at-risk customers with the right incentive to win back their engagement and trust.

THE CHALLENGE

Identifying churn signals from thousands of scattered datapoints (held in multiple places) is near-impossible without an extensive Data Science project.

THE ZEOTAP SOLUTION

Zeotap’s Predictive Audiences, a native part of the Customer Intelligence Platform, creates machine-learned segments of customers who are most likely to churn.

Customers within these segments can then be targeted with relevant engagement and offers, powered by the platform’s User Journey Orchestration feature.

The result: tailored multi-channel marketing campaigns executed with speed and ease, catching would-be lost customers in time to save them.

EXPLORE

THE CUSTOMER INTELLIGENCE PLATFORM

UNIFY

Be confident in consent from the start, with a single customer view that builds in compliance

    ENHANCE

    Don’t just manage your data, enhance it with ML segmentation and lookalikes

      ACTIVATE

      Deliver personalised, multi-channel customer journeys based on your data

        Zeotap Insights

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