REDUCE 20-40% MEDIA WASTAGE IN 8 WEEKS OF GO-LIVE WITH ZEOTAP CDP QUICKSTART

By activating your customer data in Zeotap CDP, you can easily identify and segment people who have already bought or can’t buy your products or services, and exclude them from your acquisition campaigns more effectively than any other suppression efforts you potentially already have in place. As a result, you can save between 20% to 40% of your ad spend on acquisition campaigns and avoid poor customer experience. The reclaimed ad spend can be reinvested in new prospects who are likely to convert at higher conversion rates.

How it works

Audience suppression involves removing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.

 

A SOLUTION FOR EVERY
CUSTOMER

A SOLUTION FOR EVERY
INDUSTRY

WHY START WITH AUDIENCE SUPPRESSION?

Fast results:

A simple, quick-to-deploy and impactful CDP use case that will keep stakeholders happy with your tech investment.

Increase conversions:

By targeting customers who are most likely to convert you will increase conversions by up to 25%.

Marketer-friendly UI:

Create and manage suppression audiences in just a few clicks - no tech support needed.

Spend smart:

Save between 20% and 40% of your ad spend on acquisition campaigns to reinvest elsewhere.

Happy customers:

Accurate audiences improve personalisation and reduce ad frequency to ultimately deliver better CX.

Unlimited use cases:

Slice and dice customers at will to build custom segments to suppress audiences.