REDUCE 20-40% MEDIA WASTAGE IN 8 WEEKS OF GO-LIVE WITH ZEOTAP CDP
By activating your customer data in Zeotap CDP, you can easily identify and segment people who have already bought or can’t buy your products or services, and exclude them from your acquisition campaigns more effectively than any other suppression efforts you potentially already have in place. As a result, you can save between 20% to 40% of your ad spend on acquisition campaigns and avoid poor customer experience. The reclaimed ad spend can be reinvested in new prospects who are likely to convert at higher conversion rates.
4 Steps of Suppression
Step 1
COLLECT
We begin by collecting first-party data across your different sources and map them into one central repository. Allowing you to combine all your data silos into one powerful platform.
Step 2
UNIFY
As soon as you bring together your first party data, we combine all the different identifiers to create a Trusted Golden Record. Layered with consent and marketing preference, this gives you a true 360 view of your customers profile, that is not only accurate but also actionable.
Step 3
EXTEND
To help your first party data go further, Zeotap is able to accurately blend third party data to extend the depth of your customers profiles, and drive more value through personalisation; delivering more accurate content and minimising unnecessary ad spend or preventing bad cx.
Step 4
SEGMENT
Enabling marketers to create audiences built from data that spans across all silos. Allows you to accurately remove customers who have recently purchased or are ineligible.
EXISTING
CUSTOMERS
Suppress audiences based on recent purchases, churn likelihood, demographics, likes/dislikes, timing
UNINTERESTED
CUSTOMERS
Suppress audiences who are not likely to be interested in a product
BEST
CUSTOMERS
Suppress audiences less likely to engage with a product promotion
LOW VALUE
CUSTOMERS
Suppress audiences based on their low CLV score (less likelihood to convert)
UNHAPPY
CUSTOMERS
Suppress audiences who have recently returned merchandise
ONLINE
CUSTOMERS
Suppress audiences from specific online offers and website pages
Cool Vendor in Advertising
Gartner
Best data enabling technology
ADexchanger
Certified CDP
CDP Institute
High Performer Spring
G2
AUTOMOTIVE
CHALLENGE
Reduce cost of acquisition and lower retargeting cost.
SOLUTION
Remove customers who recently purchased and also the ones in mid funnel (e.g. test drive booked) from your campaigns.
RESULT
23% reduction in CAC.
Campaign goal achieved with only ~75% of the budget.
FASHION
CHALLENGE
Build new audiences based on returns and complaints data.
SOLUTION
Use case management data to suppress unhappy customers from acquisition campaigns.
RESULT
Reduced ad frequency and increased relevant customer reach by 15%.
TELCO
CHALLENGE
Increase upsell conversions to satisfied customers.
SOLUTION
Suppress audiences with an unresolved technical issue to reinvest saved media budget in existing customers nearing the end of their contract.
RESULT
Reallocation of budget to valued customers increased upsell conversions by ~25%.
Check out Virgin Media O2’s experience when using Zeotap Suppression
Fast results:
A simple, quick-to-deploy and impactful CDP use case that will keep stakeholders happy with your tech investment.
Increase conversions:
By targeting customers who are most likely to convert you will increase conversions by up to 25%.
Marketer-friendly UI:
Create and manage suppression audiences in just a few clicks - no tech support needed.
Spend smart:
Save between 20% and 40% of your ad spend on acquisition campaigns to reinvest elsewhere.
Happy customers:
Accurate audiences improve personalisation and reduce ad frequency to ultimately deliver better CX.
Unlimited use cases:
Slice and dice customers at will to build custom segments to suppress audiences.
