REDUCE 20-40% MEDIA WASTAGE IN 8 WEEKS OF GO-LIVE WITH ZEOTAP CDP QUICKSTART
By activating your customer data in Zeotap CDP, you can easily identify and segment people who have already bought or can’t buy your products or services, and exclude them from your acquisition campaigns more effectively than any other suppression efforts you potentially already have in place. As a result, you can save between 20% to 40% of your ad spend on acquisition campaigns and avoid poor customer experience. The reclaimed ad spend can be reinvested in new prospects who are likely to convert at higher conversion rates.
How it works
Audience suppression involves removing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.
Watch our video to better understand audience suppression:
4 Steps of Suppression
We begin by collecting first-party data across your different sources and map them into one central repository. Allowing you to combine all your data silos into one powerful platform.
As soon as you bring together your first party data, we combine all the different identifiers to create a Trusted Golden Record. Layered with consent and marketing preference, this gives you a true 360 view of your customers profile, that is not only accurate but also actionable.
To help your first party data go further, Zeotap is able to accurately blend third party data to extend the depth of your customers profiles, and drive more value through personalisation; delivering more accurate content and minimising unnecessary ad spend or preventing bad cx.
Enabling marketers to create audiences built from data that spans across all silos. Allows you to accurately remove customers who have recently purchased or are ineligible.