Consumer privacy is a dealbreaker
Regulations around consent for data processing and usage are more complex than ever – and show no sign of slowing down. It’s pivotal for anyone using customer data to have complete confidence that their systems are reflecting consent – and doing so easily and at scale.
Easily reflect individual customer consent choices and marketing preferences (i.e. SMS vs email) when unifying data and executing marketing activities.
Mastering consent is complex: user consent can be captured across multiple channels, consent preferences may differ for communication types and channels, and may be subject to different regulations depending on geography.
Without a unified way of viewing customer consent, meeting the compliance needs for processing and activating through marketing becomes a minefield, and inhibits scalable marketing and personalisation.
THE ZEOTAP SOLUTION
It also reflects the preferences that need to be honoured for different audiences and channels, so you can launch marketing campaigns without having to worry about consent settings each time. As a result, marketers can safely execute multi-channel campaigns without overlooking an individual’s consent preferences, increasing customer trust and loyalty.