When the cookieless future lands in 2023, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining stable CAC, it’s high time to start investigating new methods.
This is where a Customer Data Platform like Zeotap CDP can become a pivotal asset – download this lookbook to check out four of the key ways it can help you maximise your return on acquisition spend (cookies or no cookies!).
About the Lookbook
Understanding what a Customer Data Platform can do is a classic ‘how long is a piece of string?’ question. A CDP is a Swiss Army Knife of multiple different solutions, so finding out whether one is right for you depends on what you’re looking to achieve.
That’s why we’ve introduced a new series of CDP Lookbooks that make it easy to see real-life examples of the kind of problems a CDP can solve.