In recent years, the data privacy landscape has experienced an incredible shift, with consumers demanding more control over their personal data, and their concerns codified through laws like GDPR in Europe.
This is where a privacy-first Customer Data Platform like Zeotap CDP becomes a necessity, and in this guide you’ll see some of the key ways in which it helps you drive marketing success in the age of data privacy.
About the Lookbook
Understanding what a Customer Data Platform can do is a classic ‘how long is a piece of string?’ question. A CDP is a Swiss Army Knife of multiple different solutions, so finding out whether one is right for you depends on what you’re looking to achieve.
That’s why we’ve introduced a new series of CDP Lookbooks that make it easy to see real-life examples of the kind of problems a CDP can solve.