As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll back into life.

But with the nature of data-driven marketing now at a crossroads, how will you fare in this new normal?

To find out, Zeotap commissioned a survey of 500 senior marketers with the aim of showing how different data practices correlate with overall marketing success. Download the report to uncover brand-new industry research that shows what the most (and least) successful marketers will be doing next with their data, including:

  • The one data practice all marketers will adopt by mid 2022
  • Who’s behind in achieving a single customer view
  • What’s next for machine learning in data success
  • The roadblocks marketers should expect on the road ahead