As owners of the customer journey, marketers should depend on data in order to bring in new customers, retain current ones and create opportunities. But how much of this is actually happening ‘on the ground’?
To find out, Zeotap commissioned a survey of 500 senior marketers, and we looked at uses of data between the most – and least – successful marketers. On November 15th, we’ll unveil the secrets that separate the winners from the rest of the pack, including:
- The tools marketers use to collect and manage customer data efficiently
- Where marketers are falling short in terms of data visibility and achieving a single customer view
- The roles of data science expertise and machine learning in a marketer’s success